Making the most of your website

In order to make the most of a website, there are a number of mindsets and tactics that you can employ. In this blog post we are going to explain this a bit more and also name a few advantages.

A website can be set up for many purposes, for putting your business on the map better. For the enthusiasm of a hobby. Or for providing information. With a website you can reach many people and make sure that your business can be put on the map better.

However, to get the best out of a website it is not enough just to make it or have it made, and then do nothing about it. Without regular work on your website, you are missing out on a lot of opportunities. What is often a few hours more work in the week can generate many thousands of visitors in the month. Let's cover some technical issues that are often overlooked. And some action points that will make sure your website can be found better, attract more visitors or provide better conversions.

Measure results and use them to improve your website

With a website that you have already created you might also want to know what is happening within your hosting. How is your website performing in terms of visitor numbers, where do those visitors come from and how do the users interact with your website. This can all be tracked with a number of different tools. These tools are important to install and activate. Tools that can be used for this are:

Google Analytics

Google Anatytics is the standard statistics tool used by a large number of websites. With its comprehensive reporting and easy interface, it is quick to use and understand by anyone who starts with it. With a simple dashboard you can see at a glance where your users come from and more. And should you want more information, there are also comprehensive reports and options available that may require a bit more homework.

Google Search Console

Google Search Console is easy to activate with an added DNS record, which nowadays in the hosting of MijnHostingPartner.nl you can also change through the customer panel. With Google Search Console you can get insight in how your website performs on the search engine Google. This is of course important to know if your website is easy to find and if your pages are indexed. Google Search Console helps you with this and shows you useful information.

Microsoft Clarity

Microsoft Clarity has become a new favorite of ours, recently introduced as a statistics tool that is easy to use. And also has a number of features that Google Analytics then again does not have. For example a heatmap and a session playback that shows you exactly how your website is being interacted with.

Optimizing a Content Management System by using caching

Most websites will be created with a Content Management System such as WordPress. This makes it many times easier to publish content on your website, and also makes things like layout and design easier with a theme. However, it is important to make use of caching with a Content Management System. A caching plugin or extension can help you with this. A caching extension is for making sure that the most used files of a website, like the layout files in CSS and the core files. Are available faster. They do this by reducing the size of the files, not loading them or optimizing them in some other way. Often a caching plugin can be easily installed with the click of a button. Load speed should improve greatly due to a caching plugin. And therefore works to your advantage with making the most of a website.

Optimizing media on your website

Media is also important to include in the optimization in addition to caching. Images should always be adjusted before you put them on the website. Think about the size of the pixels. And how big the image is. The basic rule is that an image you upload to your website should not exceed 100KB. Images that are larger than this will not load fast enough on mobile networks. Other media can also be hosted on websites such as YouTube and linked within your website.

Make a plan for content

Without content or content a website often doesn't get that much. This is because in order for a website to be readable and of interest to users, it needs to contain information that is actually applicable. Many companies and other webmasters do this by maintaining a blog. A weekly blog post can ensure that there is more content on your website. Check with your team what is possible, and which people are responsible for this. Set a target and see what the results are in a few months. Note, content often has its benefit only after at least 5 months. So don't see this as a sprint but as a marathon.

Are you going to make your website a success in the new year? Apply the things from this blog post and read more in our knowledge base for all further tips and tricks that we have already described. And of course, if you have any questions, feel free to join us on our online chat. We'll be happy to help you choose a web hosting package.