The most popular pages of your website

Your website's most popular pages are important to keep an eye on for a number of different reasons. Let's cover them in this blog post.

A website can have many reasons for becoming successful, perhaps it is a website focused on a service you offer. Like consultations, creating websites yourself or serving as a portfolio of your work. Or it can be an outlet for your hobby with a blog. For every website there are certain pages that are more popular than others. It is advisable to then track this and reproduce this success on other pages or projects. Let's start by measuring a website's most popular pages.

How do you track what your most popular pages are?

Tracking your most popular pages can be done in a number of different ways. The ways that are most commonly used are, Google Analytics, Microsoft Clarity or another solution like Koko Analytics.

In almost every tool or solution, the most popular pages are centered on the main page in your statistics tool. Since this is an important metric for any website to track. For example, in Google Analytics, you'll see this right at the bottom of the dashboard, with the link to go straight to the expanded report. Here you can see how long visitors stay on the pages and how they interact with thewebsite hosting. Do they go on to another page, or do they leave immediately. Also known as a bounce on your website.

Also in Microsoft Clarity you can see this right away on the main page in your dashboard. And also here you can see how an individual visitor's session looks like. Something that is not possible with Google Analytics, for example.

Where does the traffic come from?

Besides keeping track of the most popular pages on the website, it is also important to know where those visitors come from. For example, do they come in a lot via Social media? And if so, via which social media? Then it's smart to put more effort into this to get more out of it.

Social media is often not a long-term source of traffic if you do not put more effort into it. Social media is designed so that people can see something different every five minutes and keep scrolling. That's a big difference with other organic sources, where a popular page can stay on the first page for months and even years. Doesn't mean this doesn't take sustained work.

Different websites and audiences also do better on Social media than others. For example, a lifestyle or cooking blog may do much better than a Windows installation manual.

In the statistics tool you use you can also see where the visitors come from, you do this in Google Analytics with the Acquisition report. And within Microsoft Clarity you can see this directly next to the page as a referrer.

Once you have a list of where your traffic comes from you can decide in which branches you want to put more effort or time. Try this out for a few months and come back to this. Then you can see if this has had the desired effect.

How to analyze the trends within your pages

To see which pages perform best and at what times you can again consult your statistics tool. Look at regular times and dates to see which pages are most popular. For example, is this in the evening when you published a social media post, or is this when you put more effort into an article for the organic results. This then allows you to reproduce the results.

Also, articles or pages can be seasonal. For example, winter sports will see a peak in the winter and a water sports website or web shop will see more popularity in the summer. A good tool to get an insight into the season of a hobby, sport or target group can be Google Trends. Here you can see an overview of the number of searches for this.

Spreading the success of your most popular pages

Now, of course, you want to spread the success of your most popular pages on your website. It is not a good tactic to rely on one or a few pages of the success of the entire website. Therefore, it is advisable to always look for opportunities to extend this to multiple pages. Once you have found the most popular pages then you can look at the target keyword, the content and the activities you have done besides your own website for this. Such as collecting backlinks.

You can then take this over for a new post, and extend the success of this to multiple pages. So that your website can also be found on multiple pages.

We hope you found this blog post interesting, and that you will also make a success of your website!