What is Page RPM within AdSense
For anyone starting to serve ads on their website, a lot of things will still be unclear. A lot of abbreviations are used, and Page RPM is one of them. In this blog, let's take a further look at what exactly this is, and how you can deal with it for your website.
Ads are an often reliable method of getting revenue generated from a website, of course this is not suitable for every website. After all, you won't display ads on your freelance portfolio website or businesses website. But for any blogger and informational website that does not have an immediate revenue model, ads are often the way to go. With ads by Google AdSense it is also made very easy, all you have to do is submit your website, get approved. Then, with a single piece of code in your header, automatic ads are served. So it is often the way to generate income without too much effort.
Page Return per Mille
Page RPM stands for Return per Mille, or revenue per 1,000 views. Google itself has a formula for this where you can get an estimated figure for what will be earned. It goes like this:
Page RPM = (estimated revenue / number of page views) * 1000
Page RPM is thus a lot the focus by anyone who has ads on their website hosting. After all, it determines, or gives an estimate of how much will be earned from a certain number of visitors. 1000 views is a matter of a day for some websites, for others it is the total monthly number of visitors. Of course, this depends entirely on your website.
Why is this a certain value?
Your Page RPM can vary at almost any time, in fact it depends on a lot of factors that all determine something about this. You will notice the biggest Page RPM changes when your website has been around for a while and you have experienced the Christmas period. This is because in December and January, almost every company advertises a lot, in order to get as much revenue as possible, of course, with St. Nicholas, Christmas and everything around it. Many contracts also expire in these months of the year, such as health insurance but also many other provisions. So everyone becomes more active, which also translates into higher Page RPM on your website.
Furthermore, the main topic of the website and the location of your visitors also have to do with this. Let's cover this further below.
The niche or branch of operation of your website
The main topic of your website can be described in a number of ways, the most popular for this is to use Niche. This is because your website will always have a topic that most of its content revolves around. Even if it is ice skating, far away travel, restaurants in Utrecht or so on. With each topic comes a certain audience, and also a certain Page RPM. Technology and certainly Programmer blogs know better than anyone else that it takes a lot of monthly visitors to make a living from just advertising. This is because this audience often understands technology, and therefore use an ad blocker. Which is of course not convenient for you as a website owner.
Other niches such as medical, legal and other B2B niches often do best for a lot of different websites. And thus you will often see a higher Page RPM than for a niche like programming. However, like many things, this has a lot of snags, and so you won't know for sure until you have it active.
The audience that sees your website the most
The audience that lands on your site is also a big factor in how high your page RPM is. Websites with visitors mainly from a country like the United States, the UK, or European countries tend to score better on this. Than websites that receive a lot of visitors from India or China. It is often a relevance factor that makes the difference in the scores. If your Dutch website in the Netherlands scores higher with visitors, than a "foreign" country where the traffic comes from, then logically there is more connection to this.
What is a default Page RPM at Google AdSense?
So because of all the above reasons, there is no general figure you can give that you can take into account for your website to Page RPM. It will be a matter of looking over your own results, and noting when fluctuations occur in them. That way you can keep track of what your most popular months are, or on the other hand give the best results.
I can give an example, in June 2022 the Page RPM of a hobby site was €50.04. In March 2022 it was hovering around €5. At the end of the day, however, it often comes down to two varying pieces of data:
1. How often are your ads clicked?
2. How many visitors do you receive per month?
Once you can answer those two questions correctly, you can also estimate your income from Google AdSense a bit more realistically.
