What is evergreen content?
If you've been working on your website for a while, you may have come across the term evergreen content. In this blog post, we'll explain what evergreen content is and how you can use it for your website to rank long in search engines for important terms in your field. Let's get started.
Evergreen content is content on your website that is relevant not just for 1 or 2 months, but generally for many years. The content on this page doesn't need to be changed much once it's online. And it can rank in the search engines for a long time as long as the content remains relevant. So it's your job as a webmaster working on SEO to find these topics and write strong content to rank for them. In this article, we will also give you some tips on how to find such content.
Keywords for everlasting content
Within your niche or main website topic, it can sometimes be a challenge to find new keywords. Perpetual content is often even harder to find. Think about the most important questions your users have, for example, what is the most frequently asked question you receive about your customer support. How do I do X? What steps do I need to take to do X, etc. Topics like this lend themselves to answering a question and can be used to answer that question and offer your product as a solution, for example. I saw this the other day with an email client that classified you for a solution in Outlook and then showed you how it was better arranged in its option. This is obviously a clever tactic to ensure you get incredibly targeted traffic to your website. Who might, in fact, be considering a switch.
Look for topics that are not sensitive to quick changes. Of course, sometimes this is hard to determine, but for example a general article about a hobby or sport. For example, how to best sharpen skates. Is theoretically still applicable in 10 years. Such articles that always remain relevant to the sport, hobby or industry are often stable traffic sources if you have written excellent content for it. To increase the relevance of the article, you can update it annually, for example. By explaining new tools that have come out this year, or techniques that are changing. So, look for the key issues in your niche or business and address them in detail in an article or page. This can also be applied to a general information page about your product. If people are looking for this information, you can set up a separate page for it and put a lot of effort into it to rank high in search results. If you need help with this, you can also take a look at our subsidiary MijnWebdesignPartner.nl. Where we offer various services for outsourcing SEO work.
Writing Evergreen content
When writing evergreen content, it is often not an article of 500 words, but a longer article in which you share relevant tips and information that can also answer follow-up questions from a visitor. And so you can offer a solution in the form of a link to a web store, offer your service, or provide the information on your own. These types of articles or pages are usually 1500 words or more. However, always make sure that they relate to the main objective and that you do not include information that is unrelated. You can break up the text with images, tables and information graphics. Such additions to otherwise bare text will ensure that your text is read faster and that you lose fewer visitors in the first few seconds. This is also a good signal to search engines.
In addition, you should keep the article or page to the general SEO rules. And if something changes over the years, you should publish updates for it. So it's often not the case that you don't need to do anything to the evergreen content for years. But you do need to refresh it from time to time. In this regard, such pages are much easier to maintain than, say, a news item that may not be relevant after an hour.
Track and analyze page results
After your evergreen content is online after intensive creation, you want to know how visitors are interacting with it. And whether it's bringing the results you were hoping for. This is where analytics tools like Google Analytics and Microsoft Clarity are important to keep track of. Clarity's sessions also let you dive deeper into individual sessions or users. For example, you can see how a visitor reads Evergreen content. The goal of evergreen content, of course, is to retain the visitor and invite them to take another action on your site. Or perform some other desired action.
It makes little sense to expect results a week after you publish the post. The fact is that SEO work almost always takes several months before you can establish a baseline. So check what the first impression is after a month. And look at the site results every month to see if things are moving in the right direction. Depending on search traffic, evergreen content can be a stable source of visitors through SEO! Host your website now at MijnHostingPartner.nl and get reliable web hosting so your website can soar to new heights not only in search results.
