Attract and retain website visitors
After your website is through the initial phase and you already receive a few visitors in a day, then of course the second question is how to retain them, and how to multiply them. Multiplying visitors is a topic for another day, but retaining your visitors we will cover in this article. Let's get started!
Website visitors are valuable, of course, where else do you get your paying customers or, on the other hand, conversions? Website visitors make it meaningful to run a website. Otherwise, of course, you might as well just make this available on your own network locally only. Not on the Internet. With a domain name and web hosting package from MijnHostingPartner.nl you will have all the tools you will need to run websites.
Design of your website
The design of your website aims to make it easy for your website visitors to find what they are looking for, be it a product, service or piece of content. It should also further be easy to use on all devices. So that it looks good on mobile, on a tablet or on a large computer screen. With most Content Management Systems that are easy to install within your web hosting you can achieve this without further problems with a theme. This theme then takes care of this for you so that your website looks slick on any platform.
Furthermore, it is important that with the design of the website you also take into account its loading time and operation. For example, are there broken links, or does it take forever on a less than optimal network to get it up? Then it is advisable to work on this quickly to improve. After all, this has a big impact on all your results and each individual visitor. So design and functionality is always important to keep up and an eye on from the foundation of your website.
Creating attractive content and regular updates
Another big part of many websites is regularly publishing new content. New content can come in the form of new products in your online store. New articles that you share for the purpose of informing, activating or entertaining visitors. And in the form of images and sound by creating podcasts or videos, for example. It is of course wisest to keep this internal on your website, but can also be shared on external websites such as Social Media. This can still give visitors a reason to revisit the website after all.
Attractive content is of course subjective and will vary for different websites. With an informative blog website, you can interpret this by spicing up your blog posts with interactive images or videos. And with a webshop, it might be, for example, offering interesting new products. Or a new version update of an existing product.
All your content can also be enhanced in different ways. Videos can get a bit nicer thumbnail or a bit nicer intro. Texts can be arranged a little better or checked again for spelling mistakes. And product descriptions on web shops could be longer and more relevant. So for every website there is a time to look critically at the content.
Give visitors a reason to come back
With regular content updates you can invite and encourage visitors to come back, because without new content, products or services, there is little reason to come back to, for example, proceed to another conversion. This applies to certain services more than others. For example, if you have a service where visitors periodically return to your website, this can of course be addressed by launching and highlighting a new version or product.
Also, a new website design can be reason enough to get people to revisit the website. For example, with a better mobile layout, more can be advertised for this market or user. And (hopefully) better results can be expected.
Encourage email list and grow trust in it
An email list is and will still be a powerful marketing tool in the right hands, with an email newsletter you can keep existing customers coming back, or win over people who are on the streak. With an incentive for email subscribers, you can ensure that your email list grows. Classic examples are a free ebook, white paper, or other freebie that wins people over.
With a new email subscriber it is important not to inundate them with email, it is important to make sure you treat subscribers with care. Accidentally sending an email twice can cause you to lose as many as 10% of your users. This is because it is mandatory to be able to remove your email newsletter from the list at the click of a button. Newsletter software that you can use often does this for you.
Your email users should be treated with care, but they can be invaluable. Often these users already have a certain investment in your website, business or service. And like to see periodic updates about this. How and with what frequency will always depend on your target audience, and will be a matter of trial and error.
With these tips you can ensure that your website visitors come back. Do you have any tips that have worked well for you? Share them with us and all users of MijnHostingPartner.nl by letting us know via social media!
