Website creation for artists
Artists can offer and publish their best works in different ways. A website gives you, the artist, the opportunity to present your work to a worldwide audience. And provide a point of contact for any questions that may arise about your work. And we always work for you in internet marketing as well. This blog is about how to put your work on the internet and make it a whole using channels you may already have in place, such as social media.
The website serves as a home base for your work and your customers
A website has the great advantage of acting as an art gallery that is always open and available 24/7 for prospective clients to view. A website can also ensure that your contact information is always clear, and your latest works can be posted on it. And much more. A website can therefore serve as a meeting place for anyone who wants to work with you, buy a piece of art, or go to your workshop to get some of your expertise as well.
How to create a website depends on a number of questions and considerations, which we will discuss below so that you too can create your own.
Different ways to design the portfolio website
There are several ways to create a portfolio website. By far the most popular option is to use a content management system. And here, WordPress is often the first choice. It is an easy-to-use, free software package that can be installed within the MijnHostingPartner.com hosting with a click of a mouse.
Another advantage ofWordPress is that it can be edited visually, so no code needs to be written to work with it. You can edit your texts, photos and other components in a similar way as in Microsoft Word, for example. In addition, your WordPress website can be designed with a free theme at the click of a button. There are many thousands of free downloadable themes here that you can easily install and configure. Finally, you can opt for plug-ins that are also easy to install through WordPress. You can then use these to add missing features.
With a little homework and the will to get started yourself, you can achieve a great result in an afternoon. With a website, in addition to the visual content, it is also important to write original and catchy texts, which often means even more work than creating the website itself with WordPress.
Attracting customers through different channels
After creating the website, the second trick is then often to bring visitors to the website. As an artist, you probably already have one or more social media profiles where you share and promote your work. Your website can serve as a collection point here, and you can place the link to it in your profiles and on your business card, for example. People interested in your work can then study all your work and the motivation behind it at their leisure. And, of course, we hope to turn visitors into paying customers.
Besides social media, there are other channels you can use to bring visitors to your website. Most commonly, you rely on SEO (search engine optimization) and local directory listings. For example, the idea behind search engine optimization is the search term: Drechselwerkstatt Ede. To be at the top of the search results with your website. This requires a number of factors. Google itself has more than 200 factors according to which the position of a website is determined. But it comes down to creating separate pages for the search terms you want to rank for and focusing on the specific search term. Provide these with informative content and visual aids. Or integrate this into general pages where appropriate. Try to find a logical arrangement that doesn't result in too much text.
As an alternative to the regular social media and search engine results, you can also place ads there. If you have a certain budget, you can specify your target audience and make people click through to your website to make a purchase.
Webshop option and other extensions
A website can also be equipped with the option to buy or order an artwork directly. Of course, when ordering a piece of art, something more may need to be included in the order. For example, the wishes of the customer and other customizations. With WordPress itself, this can be done with the WooCommerce plug-in, but you can also choose another solution, for example on a subdomain within your website. We also have a solution for this, which you can learn more about on MijnWebshopPartner.nl.
Will you also set up a website for your art projects? For less than a weeks purchase you already have your hosting and domain name for a whole year! So it is possible to set up a website for any budget.
