Use of AnswerThePublic for content

AnswerThePublic is a tool that allows you to quickly get an overview of content ideas that you can use to answer questions on your website. questions on your website. In the form of standalone pages, landing pages or blog posts, you can answer these questions in written text, videos or infographics. In this blog post, we'll look at the different ideas you can and how you can turn them into content.

Every website owner needs content to promote their website. Even in 2024, this is still the best way to attract visitors to your website. With written content on your website, you can attract visitors via search engines such as Google. Both via paid search engine advertising and organically, where you don't have to pay per click. Of course, this method is not without cost either, as you need to invest time and effort to achieve organic results. AnswerThePublic is a tool that instantly provides you with a whole list of suggestions on topics and questions related to your query.

Give AnswerThePublic a prompt

You can use your main search term or related search queries to request a report from AnswerThePublic to get ideas for your next content. Every website has a main topic or term that you want to rank for in the various search engines. Let's take running as an example. With a theoretical business in the Utrecht region. Let's look at how we can use this use case to request a report from AnswerThePublic.

You will then receive a report in a circular format that asks you questions about what users are searching for on the internet within the selected search engine, language and country. This will give you valuable insight into the questions users are asking in your industry and how you can answer them.





For example, you could create content for Hardlopen Utrecht about: Hardlopen op de Utrechtse Heuvelrug Hardlooproutes in Utrecht Whereby as a running store in Utrecht you can of course describe your favorite routes in the city center and on the Heuvelrug. You can then use this in a blog post or on a landing page where visitors to this page are enticed to view your products. Or directly to your store for the best running shoe advice for an appointment with personal advice. In this way, your content, which is not normally a selling point, can still invite people to visit your store or subscribe to your newsletter for more running tips and routes in the area. This content is also great for posting on social media and channels such as YouTube, where you can provide fun interactive content in video format to not only get people excited about the routes and tips, but also show them that your expertise in this area can be the deciding factor in their next purchase.

Creating content in response to the report

With the likely long list of search terms and questions you'll receive from AnswerThePublic in the report, there's a good chance you'll come across content ideas here that you hadn't noticed before. You can then see what the search volume is for these terms to determine if it's worth the effort to create the content.

You can then tailor the content to what best suits your website and industry, and can therefore approach the creation in different ways. Often a combination of blog post + social media post + YouTube video or short film is the best combination to attract as many visitors as possible to your website hosting.

However, this can vary depending on your industry. If your product or service is more along the lines of B2B or business for business, then the right place for this is often LinkedIn. What tools do you mainly use to find content ideas? Let us know via social media!