The consequences of low-quality content
Many a website owner uses AI to quickly and cheaply generate content for their website and other expressions, you too may use this for sporadic things and think that it can't be harmful otherwise. However, with the latest Google updates, this is not the case. In this blog post, we take a look at the potential risks associated with publishing low-quality content on your website and what you can do to ensure your content ranks first.
The consequences can affect the results of your entire website, not just the specific content
It's a misconception that the consequences of low-quality content only affect the text or page in question, as it affects the overall performance of your website. So, low-quality content on an article, whether new or old, can cause your current article to perform worse.
It is therefore important to not only regularly update your website with new, quality content, but also to rummage through your archives and update articles and text where necessary. The impact can therefore be significant on websites where much of the content is poor quality.
Low quality content comes in many forms
Low quality content is of course not only possible due to AI, self-written or human authored content can also be considered low quality. This is mainly due to many spelling mistakes in the text, an illogical order or the fact that it offers no added value to the reader. Such problems are checked both by the tools that Google uses with its algorithm and by human testers who crawl websites. By and large, Google's goal is to put the most connecting and helpful link for each search term at the top.
Google does not ban AI content in every situation
The use of AI content is not explicitly prohibited by Google as long as it is formatted and edited by a human author. This ensures that the text fits perfectly and offers the reader added value. For example, AI is ideal as a digital assistant and for sparring, have your texts checked and point out any gaps in them.
Put the reader first
It is important that you put the reader at the center of all your texts and not just write for the search engines. Texts that contain keywords just to rank for them therefore have little chance of success. You should always focus on the reader and address the topic as well as possible and answer all relevant search terms.
Clear specialist knowledge
Your specialist knowledge should also shine through in the text on the topic and, ideally, you should also be able to demonstrate this specialist knowledge. So if you are writing a medical text, you should make your qualifications clear. Mention your degrees and qualifications in the author biography on the text page itself and highlight them even more clearly on the "About us" page. In this way, you signal to search engines and, of course, to your visitors that you know what you are talking about. Running an anonymous website and expecting it to rank high in the search engines quickly is often an unrealistic expectation. Search engines such as Google place great importance on the transparency, credibility and authority of a website.
If you remain anonymous, it is difficult to build up this credibility and authority, which is necessary to achieve high positions in the search results. Add to this the fact that the administrator behind a website needs to be reachable, multiple contact options such as a contact form, email address, phone number, etc.
Ranking a website is a complicated process that means a lot of work for every website administrator. It is often a combination of factors and traffic sources that make a website successful, and in addition to search engine rankings, advertising your website is also an important source of traffic. With social media, you can secure a third source for this, so you're not dependent on one party to drive traffic to your website. Take a look at our previous blog posts and stay tuned for new ones to get the most out of your website hosting!
