Test your website with online tools

There are many tools on the Internet that can test your website on many different levels. However, only a few of them can actually provide actionable recommendations. In this blog post, we want to look at which (free) tests you can run to further improve your website.

However, you should keep in mind that almost all free tests and reports are obviously aimed at selling you something. But you can often easily see through this and gain useful data from it. For example, you can quickly create an email address under your package that you can delete after these tests and reports. This way you won't be bothered by potential spam that could result.

Ahrefs, Moz and Semrush

Ahrefs is one of the most commonly used tools by businesses and professionals to track and improve their SEO (Search Engine Optimization) for their projects and websites. Ahrefs also offers some free tools that you can use to get an idea of how your website is seen by search engines. For example, you can use the free backlink checker to get an overview of how many websites and other sources are linking to your domain name. And then you can follow this up or use it to your advantage. With the free tool, if you are a member, you can also see how you are performing and with which search terms you appear. And that in several countries. Including the Netherlands and the USA.

Ahrefs has also made a course available that can help you get further into the world of digital marketing and that you can therefore also use as a self-study or introductory course for new colleagues. Without costing a lot of money.

Moz and SemRush are similar to Ahrefs and display similar information that you can use to generate reports about your website and get an idea of what your score is in the search engines. They also have their own score that they use to estimate the value of a domain. If you are planning to sell your website, you will often be asked for these scores.

PageSpeeds Insights and Pingdom tools

Most people are already familiar with PageSpeeds Insights from Google. It is a powerful tool that gives you information about the speed and user values of your website and shows you where the weak points are in order to improve them. The speed of a website is and remains an important pillar of your website, and the faster the better in almost all cases. This is because the speed of a website is directly related to the user experience of visitors. After all, a loading time of more than 3 seconds will result in a large percentage of your visitors clicking away before even viewing your website. Of course, you want to avoid this as much as possible.

Pingdom tools, in addition to PageSpeeds, we always recommend using this tool as it can also give you a second perspective. Especially for international websites, this is a handy feature that can also show you how things are going worldwide.

One of the biggest issues is often the use of caching and hosting on a fast package. If you still score poorly on this point, it is advisable to implement caching and switch your website to an SSD hosting package, for example. This will allow your website's sources to load faster.

Google Search Console

Google Search Console is an essential tool for any website owner or administrator who is serious about improving the performance of their website. This free tool from Google provides insight into how your site is performing in Google search results, including information about the search queries your site is showing up for, your site's average position in search results, click-through rates and much more.

One of the most powerful features of Google Search Console is the ability to identify and fix issues with your site that could be affecting its discoverability in Google search results. For example, you can see if any crawl errors have occurred when Google bots scan your website, and you can identify and fix issues related to the indexing of your pages.

In addition, Google Search Console also provides valuable insights into the performance of specific pages on your website, such as which pages generate the most organic search traffic, which search queries lead to clicks to your website and how you can optimize your website to achieve better results.

Another useful feature of Google Search Console is the ability to submit your sitemap, which you can use to help Google crawl and index your website. This is particularly useful for large websites with many pages, where it can be more difficult for search engines to find and index all content efficiently.

Google Search Console allows you to optimize your website's performance in Google search results, identify and resolve potential issues, and gain valuable insights to improve your SEO strategy. Google Search Console is an essential tool for any website owner looking for better online visibility and more organic search traffic.

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