Starting a blog or a YouTube channel
More and more people are asking whether it makes more sense to start a YouTube channel or a blog. This can be for your company to get more interaction with customers, or this can be for your own passion project. At MijnHostingPartner.nl we host websites of course, and in this article we will explain how a combination of a YouTube channel and a blog website can give you the best of both worlds! Let's start.
Blogs predate YouTube and will always have a place on the internet, however with the rise of many thousands of YouTube channels on every topic imaginable there are also a lot of users who prefer to devour content in Video. Instead of reading a blog. Everyone has their own preferences and let's take a look at what exactly these advantages are.
Advantages of a website
A website is a lot more controllable than a YouTube channel, you are free to create the content your way. And to organize it the way you want to. You can also write about anything you want as long as it does not break any laws. Where YouTube can block your channel if they don't like it.
The way you create your blog is also completely up to you, we support an extensive list of Content Management Systems that you can use to easily create awebsite web hosting. The most popular method is WordPress. As this has an easy learning curve and is made for maintaining a blog in an easy way.
Creating content for a blog is also a lot less demanding than a YouTube video. You don't have to get in front of the camera, there is no need to edit a blog post in the same way as a video. Most blog posts take no longer than a day to complete. As soon as you do it for a longer period of time you will get faster at it. A 15 minute YouTube video can take you a whole week to complete. Look at the big YouTube channels, they also generally do 2 videos a week. And many even only do one a week. Blog posts can be planned and developed and often a lot of them can be automated. Every day a blog post is not unthinkable.
Furthermore you can use a website to make money much sooner than you can with a YouTube channel. Where YouTube now has strict requirements for monitoring with AdSense. A website needs much less visitors and content to make use of the same. Also you can put affiliate links on your website wherever you want. And make sure they are in a prominent place, rather than in the description of a video.
Benefits of having a YouTube channel
YouTube can have many benefits for the personal contact between you and your customers or followers. You are more in the spotlight and people see you as a personality, rather than a piece of text. There is also a lot more interaction in the comments than on a blog. Since the platform is more inviting to leave comments in YouTube.
YouTube videos do not have the same long waiting time for ranking in YouTube as websites have for Google Ranking. Which is often a process of several weeks to months. With YouTube, it can appear in the list for the chosen keyword just a few hours after the video has been created.
So videos are a more personal way of content than a blog post can be. Which has its advantages and disadvantages. Being in front of the camera isn't for everyone either and can sometimes be a big step. Where writing a blog can be a lot less personal or intimidating.
Easy to combine, does take some work though
The combination of a website and a YouTube channel is often the best solution, you combine the best of both worlds and one invites the other to visit. So with a website you can get more traffic to your YouTube channel and visa versa. You can also create videos from existing blog posts. As soon as you have thought of a nice topic and worked it out. Then you can easily use it on your YouTube channel to make a video for it.
Maintaining both requires a lot of work though, and you need to have the time for it. Many companies therefore employ a staff member whose job it is just to create content for YouTube and the blog posts. From our own experience we know that this is often difficult to combine with other daily activities.
So start your blog and YouTube channel now! Of course our hosting is perfect for the website.
