Show authenticity on your website

When people visit your website, they want to know that they are dealing with a trustworthy company and/or reliable information. Authenticity is therefore an important aspect of any website. Authenticity can help build trust among visitors and potential customers. And it is advisable to make sure that the trust visitors place in you is justified.

In this blog post, we'll give you some tips on how to show and highlight authenticity on your website.

Show real images and videos

One of the first steps you can take to show authenticity on your website is to use your own images and videos that are related to your business or product and were actually taken. Avoid using stock photos that look fake or impersonal. By using real images and videos, visitors can see what your business does and get a better idea of your product or service. This is also true for blog websites and other more informal websites. Your own photos and videos help build knowledge and trust.

Use customer reviews

Display customer reviews on your website to show that people have actually used your product or service and are satisfied with the results. Customer reviews can help build trust with visitors and increase the credibility of your business. This can be done through an external service, such as we use Kiyoh, but also in the form of customer reviews that you publish yourself on your website. This can be done on a separate landing page. Or prominently on your homepage to attract the most attention.

Place an "About Us" page.

Create an "About Us" page that tells about your company's history, employees, and their goals. This shows that you are a real company with real people. People are often interested in the people behind a business and want to know who to contact if they have any questions. This also creates a more personal connection that is lacking on many other websites.

Place contact information

Include unique contact information on your website, such as a phone number and an email address, so visitors know they can contact you if they have any questions. Providing contact information can help build visitor confidence and show that your company is open to communication. Chatting is also a popular way to communicate with people, and you can use it to respond quickly to visitors. Chatting is also a lower hurdle than writing an email or making a phone call.

Use social media

Include links to your social media accounts on your website so visitors can see what you do and how you communicate with your customers. Social media can help add personality and authenticity to your business. And it can also help attract more visitors to your website. This can leave a positive impression on your customers.

Use honest language

Avoid jargon and over-the-top claims. Instead, use clear, understandable language to describe your products and services. Honest language can help build trust with visitors and show that your company is transparent and honest.

Make sure your website is secure

Make sure your website is secure by using HTTPS and installing security badges. HTTPS provides a secure connection between the website and the visitor, which is important for processing personal data and completing transactions. Security badges, like the familiar green lock in the address bar, show that your website is secure and can help build visitor trust. HTTPS or SSL certificates come in different varieties, which you can install at MijnHostingPartner.nl. You can opt for one of the paid SSL certificates, which we will take off your hands and install for you. And you can also install a free SSL certificate from Lets Encrypt. The installation and operation are then your own responsibility.

Showing authenticity on your website can help build trust with visitors and potential customers. By using real images and videos, customer reviews, an "About Us" page, contact details, use of social media, honest language, and a secure website, you can show that your business is trustworthy and authentic. And in doing so, get the most out of your website. Start your project now and choose MijnHostingPartner.nl as your partner!