One page websites

Single-page websites have been very popular for a few years now if you want to offer a product or service, or focus on one topic or business. Let's take a look at how single page websites are built and discuss the pros and cons in this blog post. And whether you should resort to it for your next project.

Single-page websites are good for drawing attention to a service or product. This way, customers and visitors can quickly make the decision to make a purchase or initiate another conversion. Like subscribing to a newsletter or sending an email. However, with a one-page website, you are limited in the other things you can unpack and better integrate with a traditional website. Such as a separate page for contact, a web store within your website, and more.

Launching a product or service

Launching a new product or service is probably the most common reason for creating a one-page website. It allows you to immediately draw attention to the service or product in question. And it takes relatively less work than creating a full website. So you can focus more on marketing and developing the product itself. And no more work needs to be done for the website. This makes it perfect for any startup that already wants to have a website for their services. But they don't want to make a big investment yet.

For a one page website hosting there are many different systems you can use, of course WordPress can be used for a one page layout. You can then search for one page themes to find one that suits you. This is then easy to edit to a result using WordPress as usual. Other options are to search for content management systems to see if they have a theme available for this purpose. Alternatively, you can also use a bootstrap theme. Here you have an easy and quick solution. This one is relatively easy to edit if you can edit HTML code.

Introducing a mobile app

Single-page layout websites are also particularly well-suited for mobile apps, if your main target audience is exclusively on mobile devices and in the app. Then, of course, the goal of the website is to drive visitors to the Play Store or Apple Store as quickly as possible. You can then briefly mention the positive points and benefits of the app, as well as the contact details. There is also no need to mention anything else on the website if it is a mobile app. Ideal for your next app project.

The disadvantages of a single page website

The disadvantage of a single page website is that the focus is narrower, making it harder to capture multiple keywords and information. Simply because a single page layout is not suitable for extensive longer texts and information. The point of a one-page website is to make it easy and convenient for mobile users. And the information is central. If it is followed by a long report or a lot of text, it goes against the user experience. Multiple pages are better than a single page in this case.

With less content, the chances of appearing in search engines for a large number of keywords are lower. Therefore, you need to focus your efforts on a smaller audience. Or use only SEA or advertising in the various search engines. With a single page website, you can of course market your product aggressively to your specific target audience. Or via the search terms that are associated with it. This makes it a good option for any startup or business with a specific vision.

What can you choose to do with your website?

The question is what kind of options you want for your domain name and website. Do you want a comprehensive website with different pages and focuses. Or do you just want to target a specific audience? It's easier to grow over the years with a traditional website layout. But keep in mind that with a WordPress website, for example, switching is also relatively easy. By installing a new theme and layout, a one-page website can be redesigned in a snap when you reach its limits.

With other content management systems, this can be more difficult, or it may be necessary to install a different CMS. So think about how you see the website now. But also think about how you want the website to look in 1, 2 or 5 years. Of course, a company that uses its website only as a business card doesn't need more than a one-page layout. But a startup that has launched several products over the years might reach its limits with a single page.

What website layout will you choose for your next project? Let us know via social media! We'd love to hear from you.