Multiple domains for your website
Multiple domains for your website
When you have 1 website that you want to offer in multiple countries or target groups then the decision is quickly made to register multiple domains for it. But is this wise? And how can you make sure you won't get into trouble because of this? That's what we are going to discuss in this blog to get the best out of it for your website.So you are done with your basic website and want to expand. For example, you're going to take your website to multiple countries or languages and your website hosting needs to be suitable for that, of course. We recommend to register your basic website for the Dutch market always with the .nl domain extension. This is for recognition and trust the smartest choice. If you have a global website then the most logical choice is a .com domain registration. A .com domain is recognized worldwide.
You have 2 choices with your multiple domain names. Let's put them together.
- Redirect the domain names to your basic website.
- Multiple versions of your website on multiple domains
Option 1 is easy and a lot of people use this option mainly to set up the domains. You create a simple redirect via the control panel to ensure that when people type in your other domain names they arrive at the right place. Namely, your basic website. In your web hosting code you can also make sure that visitors coming from a .com referral are immediately directed to the English version of your website hosting. So you serve your basic website in different ways depending on the link they used.
Option 2 is to have multiple versions of your website on different domain names. For example, you might have the same site and layout for a particular action or language but tailored to the domain name. Having multiple versions of your website may have its drawbacks, however.
You must take the following into account:
- Double content
- Regular updates for multiple versions of your website
- More work
Double content on multiple domains causes you to go down in your ranking. This is a point that search engines like Google and Bing take into account.
Regular updates mean that you have to keep all your websites up to date. We are talking about the latest security measures for your hosting and writing unique content for each domain.
More work is obviously related to the previous two points.
So why go for multiple domains?
Customize your website to specific audiences and actions. This way you can monitor the marketing campaigns more closely and get more information from them. You can also tailor your website more to different niches.
What is your plan for your business? Let us know!
kennisbank@mijnpartnergroep.nl
