Microsoft Clarity WordPress-Plugin

There are a lot of different options to track your stats of your WordPress website, however many of these options either come at a costs, or are often only accessible externally. Microsoft Clarity is a tool from Microsoft, as the name suggests, and was launched in 2020. Now, 4 years later, the software is reasonably mature and it is clear for the time being that there will continue to be support for this software. You can only use Microsoft Clarity to see your statistics from your WordPress website, or you can also use it together for example with Google Clarity. In this blog post, we take a look at how easy it is to install Microsoft Clarity on your WordPress website. in your WordPress website.

In the past, Microsoft Clarity could only be installed with an addition in the header through a small piece of Javascript code. Nowadays, this can be easily integrated with a plug-in from Microsoft itself and is easy to set up without you having to code. You need a Microsoft account to use this plug-in, or a Google account. You can use this to log in and then use Microsoft Clarity on your WordPress website.

Installing the Microsoft Clarity plug-in

This plugin is also available via the WordPress admin area and can be installed just like the plugins you probably already have installed. Simply search for Microsoft Clarity if you want to add a new plugin and complete the installation steps using your Google or Microsoft account. After a few hours, the data will be available and show you the first visitors.

What information is available with Microsoft Clarity?

Microsoft Clarity provides you with an important function that you do not have with Google Analytics, for example, namely heatmaps. Heatmaps allow you to understand much better where your visitors navigate to most often and what exact links or methods they use to get there. Full recordings are also available that reflect a visitor's entire visit. This allows you to see what a visitor does on your website, even within individual sessions. This also gives you a better idea of whether your website is user-friendly enough. For example, you can see whether they find their way around your website easily and which content they linger on the longest.

For example, is it a graphic with clear information or is it the written content that holds them. In this respect, Microsoft Clarity is a valuable asset for anyone who is still missing this functionality in other tools, and the added benefit is that Microsoft Clarity is completely free to use.

Furthermore, you have a clear overview of the most important information, such as the number of visitors per day or period and which pages were the most popular.

So you can also easily see at a glance how your week on the website was or on which pages you had the most success. Microsoft Clarity offers a powerful and free solution to track statistics and get a deep insight into visitor behavior on your WordPress website. Thanks to the easy-to-install plug-in and valuable features such as heatmaps and session recordings, you can easily analyze how users experience your website and where improvements can be made.

Integration with your existing Microsoft or Google account makes installation quick and easy. With the additional information Microsoft Clarity provides, such as detailed visitor statistics and behavioral analysis, you can optimize your website to provide a better user experience and make it more successful.

In short, Microsoft Clarity is a must-have tool for any website owner looking for a detailed and easy-to-use analytics tool, without the additional costs often associated with competing solutions. Try Microsoft Clarity today and find out how your website really performs!