How to create linked content
Website content is important, not only for your visitors on your website but also for other websites that might want to link to it. Links are as many know an important part of your position in search engines like Google. Let's look at how you can create content that can be linked to.
Links to your content on your website from valuable websites are invaluable. While many websites will do this for a reason, it is still possible to write content that not only gets linked to via Social Media, but other websites can do this as well. Let's start with the basics of this.
What is a link and are there any differences?
Not every link is the same, where you could order a few thousand backlinks in the past, this is different nowadays. It has become more important how much value a certain link has and where it comes from. A backlink from a network or a forum is not worth as much as a dedicated link from a blog post or special page. With multiple rules and updates that have come out in the Google updates over the years this is becoming increasingly difficult to comply with.
The attention for this has also increased, where this was not yet under the scrutiny of most. Now almost every webmaster is bombarded with it. With almost daily requests for link exchange or requests to link to an article. You can see this in the comments of many websites as well. You receive a lot more SPAM than useful messages.
Links come in a number of different ways, two of which are the main focus. Namely a dofollow and a nofollow link. This is an indicator to search engine crawlers whether a link should be followed or not. With a normal link created, in most cases this is a dofollow link. Whereby the crawler is encouraged to follow the link and thus give it value. And a nofollow link should not be followed by the crawler and therefore has no value. This boundary is becoming more and more blurred since Google committed that also nofollow links will be followed and determined on value.
Write content that is general in nature and useful to people
Content that refers heavily to a brand or product is often not seen as an article that can be linked to. For example, a review about a specific product is often not linked to. But a basic article about how to achieve something in your branch, like sharpening your skates. Will be linked to sooner if it is a good article of course. Also create various multimedia for this like a YouTube video, an infographic or other similar image that can be shared on Social Media and can also be picked up again.
This way content that is linked to is often a longer format post than another article. Purely because you share more information that others may not have explained enough, or where you can better substantiate. Also look at your competitors, what kind of content receives the most backlinks? And can you make a better article for this to conquer this spot and let the backlink link to your website hosting or article.
With this tactic you can step by step collect multiple backlinks that you can use to rise in the search results. MijnWebdesignPartner.nl can help you to apply these tactics further. If you are interested in a quote or a meeting, please contact us via the website. We will be happy to help you reach the peak of performance for your website.
