Getting new visitors to your website is one of the main tasks for many website owners and digital marketers. But what can also play an important role is getting visitors to return to your website. In this blog post, we'll take a look at the ways and tactics you can use to retain visitors and get them to return to your website.

The brand name should be recognizable

What can make all the difference is the brand awareness you create with your brand. Your brand includes your domain name and the company name itself as well as your corporate identity.

A name that users can remember even after visiting your website can make it easier for them to come back.Domain names and company names that people have to spell on the phone or that are otherwise difficult to remember can therefore lose some of the recognizability that other companies may have. For example, brands such as coolblue.nl and bol.com are widely recognized, and a large proportion of traffic will go there directly in the browser bar.

However, this no longer plays as big a role as it used to, as many visitors use central places on the internet, such as social media channels and Google, to get to individual websites. Instead of going directly here. However, opinions are divided on this and there is not a black and white picture in every case.

Asking visitors to sign up to an email list

An email list was, and still is, one of the most successful and reliable methods of attracting visitors to your website.

However, before you start collecting email addresses, you should do your homework on what is allowed and how you collect them. Visitors should be able to enter their details securely, which means that the connection should be secured with anSSL certificate. Also, explicit permission must be given to sign up for the newsletter. Your privacy policy and data processing should be supplemented accordingly. And once they are a member, they should also have the option to unsubscribe.

And perhaps most importantly, you need to include your company's address and contact details in every email before you start sending to members. So do your homework before you start collecting data and, if necessary, get legal help to avoid problems.

Asking visitors to fill out a form or contact you

You can also ask your visitors to get in touch with you to encourage them to return to your website. This can take the form of a callback request, a contact form or a service such as an online chat. In this way, you can encourage visitors to return to the website by contacting them directly. For example, they can place an order or take a positive action.

Winning back visitors via social media

Social media also plays an important role in attracting visitors back to your website, as it is easy to invite a visitor to follow you on a social network of their choice. This way you can share your new content or products with your followers on Instagram. This way, visitors will keep coming back to your website.

This can make a difference for businesses as well as hobby websites, neighborhood associations and pretty much any other website that relies on visitors. If you add social media buttons to your website for this purpose and invite visitors in particular, you can also promise a free extra for new followers on social media. For example, a small discount voucher or a free e-book that they can download next. The more active you are on social media, the more successful this often is.

This is where consistent action is needed to make the breakthrough. What tactics do you use to get visitors to return to your hosting package? Let us know!