Useful tools for the internet marketer and webmaster

With managing a website and everything that comes with it, programs and tools are easy to make your daily work a little easier. The following programs and tools are a must for every webmaster and internet marketer. Let's get started!

There are a lot of tools and programs out there that can make your life easier, of course a lot of these tools are free to use. To make it accessible also for the starting webmaster. And of course, there are also a lot of tools to use for a fee. Let's take a look at which tools you can start using now to get your website to new heights and how you can use this for your website.

Ahrefs, SEMRush

There are many tools available on the internet to track your ranking within the search engines, Ahrefs and semrush are the two popular tools in this. With these two options, you can find out what your competitors are targeting for keywords, and how you can break through. They also give more insight into what your website scores, what backlinks are made to your domain. And how individual pages are performing. There are a lot of tools available for this because Google does not give you the same information in the free-to-use tool Google Search Console. That's why internet marketers and webmasters often flee to a paid tool to get a better look at this than Google wants to tell you.

Both tools have a large group of people who are fans of them, we recommend you to try them both for a month and then see which one you like best. There are also other tools available, here you can do some further research to find out which options you find important. And decide from there.

Google Search Console and Google Analytics

Google Search Console and Google Analytics will be familiar to a lot of people, with these two tools you can keep track of how your website is seen by Google and what the visitors do on your website. Both tools are free to use and great for beginners. Where Google Analytics still needs some homework to get everything out of it. But the basic dashboard can already tell you enough.

Certainly Google Search Console is indispensable for indexing and optimizing your website, and should be made active for every website. Here you can quickly see when something goes wrong in the indexing process, or when your website is missing opportunities with certain keywords or results. Google Search Console is a no brainer that gives you the opportunity to make your website appear better in the mega search network that Google owns.

Local programs and simple tips

Of course there are also a lot of local programs that you can use to manage your website more easily. Think of the fine program NotePad++ for editing or viewing your website files. Visual Studio from Microsoft is the option for when you are actually developing the website or certain parts of it.

Much of your work as webmaster will also be text or content work, as a website is nothing without its content. The length of this content or text can often make a big difference, in most content management systems or copywriters there is a standard word count in it, but often it is easy to just use WordCounter to find out the word count. For example with competition research or similar. This is an easy website where you simply paste the text to see how many words it contains. And can be used to determine approximately how long your text should be.

Furthermore there are of course a lot of other programs that are essential for the webmaster, think of FileZilla for managing your files in the hosting space. Or the Word program for writing texts that you can publish later. There are of course several roads that lead to Rome. What are your favorite programs and tools for working on your website? Let us know via Social Media!