Google Search Console Insights shows you how your website is performing in a simple way
Most webmasters already use both Google Search Console and Google Analytics. With a tool that's been in operation for about a year, you can easily see how your website is performing. And you can see at a glance how it's doing in search results, where visitors are coming from, and more. All easily accessible from your cell phone. And all without installing an app. Let's take a second look at Google Search Console Insights a year later. And how you can use it.
Google Search Console Insights is designed to help you quickly see your stats in one beautiful report, without having to deal with lots of reports and raw data. You get the information that matters to you in one simple overview. Below, we'll take a look at how Google Search Console Insights can be used for your website.
For the content creators who don't want to call themselves data analysts.
A website can be created by anyone. We have shown in many articles, blog posts and videos that it can be done and with a little homework can be done with a content management system. However, website hosting statistics and performance can be a profession in itself, and for larger companies, it is. Teams of analysts produce monthly reports for a company and its customers, run A-B tests, and generate new sets of topics for content creators to work on. However, a website is not only run by larger companies.
The hobby blogger, the greengrocer on the corner and the hairdresser in the village also want to see how their website is performing. Google Analytics and regular Google Search Console can be too much for this audience, Google Search Console Insights gives you a bird's eye view of what's important. And it's easy to see on your phone, too. And you don't necessarily need a big screen to do it.
So Google Search Console Insights is great for anyone who wants to know how their website is performing, but doesn't want to become a data analyst. Here's how you can use it.
Activating Google Search Console Insights
To enable Google Search Console Insights, you need to have both Google Search Console (with the DNS TXT record) and Google Analytics active. Google Analytics can be easily added to a WordPress website via a plug-in. After you have created or linked to a Google account. Only Google Search Console Insights report is also automatically active if you have Google Analytics and Google Search Console linked. You just have to follow Google's instructions.
After that, you can view the Insights at any time using the following URL:
https://search.google.com/search-console/insights/
Using Google Search Console Insights for daily insights into the performance of your content
A website needs content, the Google Search Console Insights tool is made for the content creator. So after the one-time setup, you don't have to do much. You can then easily see how your latest content is being received and get the insights you need in one simple overview. This way, you don't need to trick around to quickly see what works and what doesn't. Of course, you can also immediately see if your latest content is being indexed correctly and with the keywords you want.
In Google Search Console, you can see how your latest content is performing, what content has been the most popular in the last 28 days, and where your visitors are coming from. Content is the focus, so you can see what's doing well and what's not. Usually your new content is there within 1 day.
This way you can check how your site is performing every week and maybe make some changes or improvements. This way you can focus on content creation and not have to dive deep into Analytics to get the data you want. So, the hurdle is lower than with many other tools, and you only have to set it up once and then you can forget about it. So, ideal for a lot of users!
What do you think about this tool? Let us know via social media!
Source and media:https://search.google.com/search-console/insights/about
