Determine the value of a backlink
A backlink is something that every digital marketer is familiar with, for those who are new to this field. This is nothing more than a link from another website to your website. But this has some hooks and eyes to determine and ask if this is valuable and will do any good. And how to do it. That's what we're going to find out in this blog post by looking at how to determine the value of a backlink and how you can go about it. Let's get started.
A backlink is a link from one website to another, preferably to your website. This can be determined and tracked in many different ways. At almost every step in this article, you will find that it is best to track it with multiple tools or with the tool of your choice. Always keep this option open to try it out further. It's never wrong to try a new tool or method of working. And to keep it affordable for beginners, the tools mentioned are also free to try or even have a free full account version.
A backlink, how do you see it?
A backlink can be seen in many ways, there are even companies that focus solely on developing a tool for it. That's how important it is. You can also see a backlink in Google Search Console. Which many webmasters already have installed. If not, we highly recommend enabling it. In Google Search Console, under Links in the left menu, you can see any backlinks that Google deems valuable or useful. And maybe that's all it's about: backlinks that Google deems valuable. But if you really want to see all the backlinks in different places, you can look at other tools. Ahrefs or Semrush really list all the places your website hosting is mentioned.
What is the value of a backlink?
The value of a backlink is sometimes hard to determine, because in the eyes of Google and other search engines, a backlink is only useful if it adds value and the content matches. For example, a website that deals with cars doesn't have much to offer on websites about skating. A local car dealer may be mentioned on that website, for example.
Tools like Ahrefs, SEMrush, and MOZ will give you an indication of the domain's reputation. You can then decide if it is a domain you want the backlink from or not.
What is a nofollow backlink?
A nofollow backlink has no value in most cases. However, a few updates ago, Google made a change. Since nofollow backlinks were often followed and therefore often had value. But basically, nofollow backlinks are not followed by search engine crawlers.
Dofollow backlink
A dofollow backlink is the target of many internet marketers, this has full value and therefore is followed by search engines.
Other backlinks of varying value
There are also a number of other backlinks that in most cases do not have much value, for example links with a sponsored value. Therefore, they are not assigned the same value by the crawlers.
Domain rating of several parties
Domain rating can be checked by multiple parties. And you can use it to determine if you want a backlink to your website. However, this differs depending on the tool used that has a rating. Determine this with different tools and determine which value is most likely to suit you.A backlink can help you rise in Google search results, but it can also hinder you. So make sure you determine which domains to link to and remove the rest via Google Search Console.
