Content Marketing

Content Marketing is the foundation of a successful website. To get higher with all the results and generate more sales, it's incredibly important that you put time and effort into Content Marketing. But what is it exactly and how do you start it with your hosting? We are going to explain that in this post.

Content Marketing is important for all online shops and successful websites. It's a task that most companies assign a team or separate colleague to do just to create and adhere to a strategy. Content Marketing is using Content or content to advertise a product and draw more attention to it. This can be done on your website or on other platforms such as Social Media or another website managed by someone else.

Blogging

The most popular way to boost your Content Marketing is with a blog on your website. This is the best way to create Content that attracts the attention of visitors and search engines. Because this is hosted on your own website you are in control and can make changes quickly. Most Content Management Systems have a blog option built in. For example, WordPress hosting, Umbraco hosting or Pagekit hosting. Then you can make good use of the standard blog functionality on your website.

In addition to blogging on your own website, you can also hire bloggers to write a piece about your product. These are as it were sponsored blog posts that say something about your product with a link to your website. With a blogger who has a large audience you can expect a lot of results. Besides the audience this also has a benefit for the search engines since you generate a backlink.

Social media

Social media is a powerful tool for spreading Content Marketing, here you can immediately share your products or blog posts to your audience. And social media can also be used as the Content Marketing itself. A good post on Instagram, Facebook or Twitter can be seen and shared by many people.

Content Marketing instead of Advertising.

Without Content Marketing you can't run a successful webshop. When you don't use Content Marketing you only spend money on advertisements like Radio, TV, Adwords or banners. This way you will drive yourself high in costs. So start now with your blog to reach your customers!