Content ideas for your website
Content on a website takes on a crucial role for a lot of different purposes, with the right content on a website you can ensure that your visitors can be convinced to become customers. You can be better found for relevant search terms within the search engines. And a lot of other benefits. As a webmaster, you may often be looking for more ideas that you can use to create content for your website. In this blog post we give you the guidelines you can use to get more Content Ideas. And where you can start as a starter. Let's get started!
Finding and Targeting Keywords
It's a good idea to start a collection of keywords and terms you want to create content for, when inspiration strikes you can always quickly jot this down. For example, the popular tool Trello can be used for this, or simply a Google Keep note in your account. Finding keywords and terms can be done naturally, and thus noted down when you think of one or come across one. But you can also do this as a machine, or have a machine do it for you. One tool you can use for this is answerthepublic.com, where you enter your main keyword, and then suggestions are given for it. Or you can enter this manually through Google, you can then enter a term and combine it in there, and then look further to see what results this gives, and what competition is in there.
This is a lot of work, so several tools have been developed to automate this further and help you determine whether it is worthwhile to write content for this. Ahrefs and Semrush are the most popular tools for this. We also mentioned these earlier in our blog posts.
Finding keywords for which you can write content is a matter of keeping your eyes open to what is going on in the market
Create separate texts and pages or everything on the homepage?
There are different tactics you can use for placing the content, it can be incorporated into blogs, separate pages or in existing locations for this. In many cases it is not recommended to put it all on the homepage. This is because this is often no longer clear then, and can become too broad for a more specific search term. It is therefore advisable to split this up earlier, and create pages of around 2,500 words, for example, more or less, depending on the search term.
If you break this down further into further pages or categories then you can ensure that you can write multiple content in a logical way for the same topics. Multiple pages and categories is also more likely to invite visitors to stay longer on the website and continue reading about the content that appealed to them. To take the example of Air Conditioners, a visitor might find you on a blog post you created about setting up an air conditioner for optimal use. Further clicking through to an air conditioner maintenance service, and contacting you through the contact page. That is an example of how content can help you further in a sale or also conversion as it is called.
Incorporate regular content updates into your website
When you want to incorporate regular updates into your website, you can go for a blog, which you either host on a subdomain, or make available on your main website. Nowadays, it is rather recommended to process this on your main domain. You can, however, keep this somewhat separate from your regular pages by adding /blog to the URL structure, for example.
With blogs, you can also target longer terms more easily and make sure your content is displayed for this as well. Many things do not make sense to display on a full page. But can be displayed perfectly well in a blog post.
Track results with Google Search Console
To track your results from the different types of content you create, you can use Google Search Console and Google Analytics. This is to make sure you can track action items and see what is working and what is not working. If you don't keep track of this and otherwise don't realize what pages and content are working for you, then you can spend a long time working your way to dragging in more traffic through the search engines and networks.
Google Search Console and Google Analytics is easy to install within your website. You can do this even now with a WordPress plugin from Google itself. That way you don't have to modify any code files and can get started with the click of a button.
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