Contact options within a website
Contact with your website visitors is an important part of any business. The better the contact a visitor can make, the more opportunities there are to convert a visitor into a paying customer. Offering various contact options on your website is crucial for building a good relationship with your customers and prospects. At MijnHostingPartner.com, we strive to provide our customers with the best tools and advice to improve their online presence. In this blog post, we will therefore discuss the various contact options you can implement on your website.
Contact forms
A contact form is one of the most commonly used ways to give visitors the opportunity to get in touch with you. With a contact form, visitors can easily ask their questions, make comments or even request instant quotes. With many content management systems such as WordPress , you can install ready-made plug-ins that make it easy for you to create contact forms on your website and further customize them to your liking. For example, you can customize the fields or add additional validation to simplify the process.
However, contact forms require the initiative of the user themselves and can be a barrier for those who are still hesitant. So it can be a godsend for a proportion of people, but it is advisable to offer even more ways to get in touch.
Live chat support or WhatsApp
A live chat is a great way to offer real-time support to your visitors. If you set up a live chat function on your website, customers can ask questions directly and receive a quick response. Live chat can be used online or offline, and it is recommended to use it. Because if you can't talk to a visitor immediately, it's advisable to show yourself as offline so that you don't cause people frustration or frustrate them less.
WhatsApp is also a contact option that is considered a standard contact option, especially in Western Europe; you can choose to display your number on the website. And also offer WhatsApp as a contact option on your personal number. However, this can quickly get out of hand and we always recommend signing up with at least a business number or account. After all, it's hard to keep personal and business separate, which should be sacrosanct in the age of 'always on'.
E-mail addresses and telephone numbers
Including an email address and a phone number on your website is important to provide multiple channels of communication. Some visitors prefer to get in touch with you by email, while others prefer to be contacted by phone. By offering both options, you increase the likelihood that visitors will contact you in the way that is most convenient for them. As your business grows, you will sometimes have to decide whether you always want to offer a phone number, and you should think carefully about whether you only provide your 06 number here. See also our previous point about constant accessibility, which can sometimes become too much and also cause a lot of SPAM.
Of course, don't forget to set up an e-mail address on your website and use it for your e-mail traffic. This way you will look professional and make the most of your email. For example, use the general address info@, or make it more personal by using your name.
Links to social media
Nowadays, social media platforms are an integral part of many companies' communication strategy. Adding social media links to your website allows visitors to interact with you via their favorite social media channels. However, make sure you are actually monitoring and actively using these channels or you could quickly miss a call. Social media links can be integrated into your website in a fun way by adding the relevant logos and icons. You also have the option of sharing content that you like on social media.
Providing various contact options on your website is crucial for building close relationships with your customers and prospects. With the tools and advice from MijnHostingPartner.com, you can ensure that your website offers the best contact options so that your visitors can easily communicate with you and you can better understand their needs. Follow our blog for the latest tips on hosting and running your website!
