With a website you always need text. It's tempting to focus exclusively on search engines and fill the text with relevant keywords in an artificial attempt to climb higher in the search results. Since the latest Google updates however this has become practically impossible. Instead the focus should be on the visitor and secondarily an eye should be kept on the search engines. In this blog post we look at which factors are important and how you can tackle them. Understand your target audience Before
Most people who create their first website choose WordPress as their content management system. WordPress has the biggest advantage that it is easy to use and can create content in a familiar way. Many people who already have experience with a word processing program such as Microsoft Word or similar will get to grips with WordPress without much difficulty. In this blog post we want to discuss a few things about publishing your first content and what you need to consider when doing so. Customize
Your website's performance may dip leading to a decline in traffic and user engagement. Fortunately there are several steps you can take to get your website back on track. With the tips we cover in this blog post you can make sure your website's growth gets back on track. Let's get started! Take a step back and analyze Start by analyzing the situation. Use web analytics tools such as Google Analytics Google Search Console and or Microsoft Clarity to gain insight into key metrics such as traffic
There are many webmasters small businesses and freelancers who do not limit themselves to a single website. They can easily set up multiple websites and build up a nice portfolio of domains and associated websites over the years. In this blog post we'll look at how this can work for you and how you can keep track of it all. Security first - keep a maintenance plan The internet doesn't stand still and the technology used to create your websites needs to be constantly updated and most importantly
One of the decisive factors for the success of a website is its loading speed. Visitors have little patience and expect instant access to the information they want. To ensure that your website provides a seamless user experience it's important to keep loading times to a minimum. In this blog post we'll look at some practical steps you can take to improve your website's performance. Optimizing the media One of the main causes of slow loading times is unoptimized media files. Make sure you edit images
Sometimes you can't avoid carrying out certain work on your website at night. For large portals new website designs and other important issues this is often the only way to ensure that as few visitors and customers as possible are affected. In the IT industry in general it is not uncommon for work and updates to be carried out at night. In this blog post we want to discuss some aspects of this concept and how you can ensure that your website visitors are affected as little as possible by your work.
The Internet does not stand still; for webmasters something changes every time and needs to be addressed in a different way. Many website owners have realized in recent years that relying solely on advertising revenue is no longer enough. Diversifying revenue streams is essential to the success and resilience of your content website. In this blog post we'll take a closer look at the different ways to diversify your revenue streams and their benefits. Let's get started! Ads: The basic source of
Being visible and getting people to the website is one of the daily activities of many a webmaster after all a website often only has the right to exist if it is actually visited. When it comes to increasing your online presence there are two main players that everyone will already be partially familiar with: organic search traffic and paid advertising on platforms such as Google. But what exactly is the difference between the two and which approach is best for your website? Let's delve deeper
Ad blockers have long been a point of contention between internet users and advertisers. For many people they are a blessing a way to improve the online experience by blocking annoying ads. But what if we could consider a different approach: getting ad blockers to allow certain ads? As the operator of a website it is of course important for you that the ads are displayed and that you can interact with them. After all as the operator of a website with content you ensure that you generate revenue
