What should be in your about us page

A website always has a number of pages that need to be there. An about us page or About us page gives your visitors a chance to learn more about the people behind a website. And lets them know that they can trust the information that is on the website. An about us page is becoming increasingly important. Since it also counts as a ranking factor in search engines like Google these days. Let's dive a little deeper into what it should contain.

Many websites were run anonymously, this was actually the standard way this was done in the past. A lot of websites that were not connected to a company or person, it was not relevant to explain who was behind the website. However, this has changed more and more in recent years.

Now that your LinkedIn profile is public, your real name is used for social media and much more, it may not have any added value to keep it hidden. Where you used to have all this anonymously, and used anonymous star wars email addresses. Let's cover why this has become important for a website as well with the Google E-A-T update.

Google E-A-T update

Google updates its algorithm every so often, these updates determine which websites end up in the first results of a search. These are the natural organic results. Previously, the only factors taken into account were how many backlinks a domain had, and how many keywords were present on a page. Now more than 200 factors determine where a website should be in those results.

Google E-A-T stands for Expertise, Authority and Trust. This has been implemented primarily to contain and better control websites that are in the Your Money or Your Life niches. For a medical website you will also need to show the necessary papers on your about us page. Google and other search engines want to prevent users from being presented with incorrect medical information or from losing their money.

With the later Google Updates, the EAT qualifications were also rolled out to many other niches. For a lot of websites it is better if someone who really knows about the subject talks about it. Think of a blog about mountaineering or rock climbing, or about fitness or weight loss. Someone who recommends using a carabiner intended for hanging a hammock in the garden can obviously have a big impact on the novice climber who is researching the best carabiners.

Part of EAT is that the about us page thus demonstrates that you are an expert in the area your website is about. Think of certificates, a direct link to your LinkedIn profile and social media channels where you prove to be an expert.

Summary of your expertise and story

In your about us page you need to show in most niches that you are an expert on the subject you are writing about. You can do this by showing certificates, diplomas and certificates. Furthermore, you can also make reports of previous projects or case studies. Also, a link to LinkedIn to your work experience is a good tip to include.

Further information that should be given is who or what is behind the website, so mention if the website is managed by 1 person or mention your team members. And what the story of the company is. Are you writing a blog to share your information? Or is it a company website that tries to solve a problem with its products. The about us page is the place to indicate this.

It can sometimes be difficult to write a summary of your story and vision for the website, so set aside enough time to put it on paper. And let it be read by a number of people to be more sure that it actually adds something to your website. You'll be surprised how often there are visitors who do this. Especially with a corporate website.

Also, in the about us page is the reasons why other companies and websites can work with you. Advertisers who want to place an ad on your website will first look here. So again, include your main contact information such as an email address or phone number.

Make your website a success

Many websites are maintained as a hobby, but every website has a chance of becoming a success. Or at least earn a nice buck a month. Therefore, it is advisable to think of each website as a business project. So don't use curse words in your texts and keep it professional. Make use of a stable, fast and reliable hosting platform with MijnHostingPartner.nl. For a fixed low price you already have your domain name and hosting package for a year. No matter how your website is created, we have the package for you!

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