What does a good website do?
A website can be a good investment of time, money and effort. Even with the help of handy tools that make it easy for you to set up a website within an afternoon. You will still need to spend some more time developing the content and of course maintaining the website. Then you may ask yourself what a website can do now. We'll address that in this article, read on!
Optimal accessibility
With a good website, your company is optimally reachable, which means that you can always be found on Google Maps and in the Google search network. This way, potential customers and existing customers can always find and contact you. If your website also contains information, contact details or even a purchase option, your website can also work for you passively 24/7. Because once your website is accessible through the browser and can be used properly on mobile devices as well as desktop. Then it can always be used.
Advantageous start with hosting from MijnHostingPartner.nl
If you develop your website yourself or have a colleague who is willing to do so, it can also be launched for a small investment. For a small amount per year, you already have a hosting package of your choice and a domain name that you can use for everything. If you are developing the website yourself, you can turn to simple tools like the WordPress content management system that make it easy to get started.
The right website can generate more leads or conversions
If your website is well designed and visually appealing, your website can work for you. With activating, informative or engaging text, along with imagery and call-to-actions, you can ensure that leads are generated for your business. A colleague or yourself can then follow up to confirm or learn.
A website can also be used in a variety of ways and can be fully customized to meet your needs. There are a number of ways to further set up the website. With a content management system, there is often a theme or pre-made layout for this. You can experiment with colors and functions, for example. So you have a lot of freedom here, which can be easily set up without additional costs.
Easier, more targeted and cheaper with online ads
The big advantage of having a website is also the advertising that is possible with it. When you create a website, you have an online address that anyone can access. You can then advertise on social media to drive traffic to the site, or on the Google search and ad network. Usually, you pay for it per click or impression. And you can tailor it entirely to the type of visitors you want to see on your site. For example, if you have a plumbing business in Utrecht, you can also show the ad only to people in Utrecht and the surrounding area. who are specifically searching for a plumber through Google. This makes it incredibly targeted and increases your chances of conversion.
You can also track the entire process of a paying customer with a tool like Google Analytics. You can then see how the customer came to you, what pages they visited, and when they decided to convert. So this is many times clearer to see than in traditional print or television media. A wealth of information that you can use in other campaigns to build on previous success.
So a website can bring you many benefits, both passive and active for your business. Start now for a low annual fee at MijnHostingPartner.nl!
