What do you need to advertise on Google?

Google has made it as easy as possible for an independent entrepreneur or startup independent entrepreneurs or start-ups to advertise on the largest search engine in in Europe and the rest of the western world. Advertising on Google can the difference between getting your first customers and the growth or rapid decline of your business.

Attracting new customers and prospects is still an essential part of almost every business. Google Ads gives you access to a huge audience that is specifically looking for your services or products. For a fee, the limits of which you can easily set yourself, you can take advantage of this. In this blog post, we'll take a look at how this works and how you can use it for your business.

Become a member of Google Ads

Any entrepreneur can become a Google Ads member by simply registering with Google Ads. You will need a VAT number and, of course, a business account. Also an e-mail address. Many people already have a Google account, but it is not always advisable to use your personal Gmail address for this. It is better to use a business e-mail address for this or at least separate it from your private e-mail traffic. This way, you keep work and private life separate and are not at risk with your personal email addresses if something unexpected happens.

Set goals

Set your goals before you start advertising. Do you want to drive more traffic to your website, generate leads, boost direct sales or something else? Clear goals are the basis for effective advertising campaigns. Finally, you can create separate ads for these goals and ensure that your campaign can better achieve them.

Set the budget

Set your budget for ads. Google Ads puts you in control of your spending. Set daily budgets and manage them to stay within your budget. When the daily budget is reached, the ads are automatically stopped, although there is a certain margin that can be exceeded. So take this into account so that you don't bet your last penny on it. As soon as you fail to pay Google Ads, this is immediately passed on to a debt collection agency. So keep an overview to avoid trouble.

Keyword research

Thorough keyword research is crucial. Identify relevant keywords that match your products or services. This will determine when your ads are displayed for search queries. Google will also make suggestions that you can use. Remember that you will always pay more per click for main keywords, but often less per click for more specific or longer keywords. However, this always depends on the situation and the keyword. And can even vary from day to day.

Ad groups and ads

Organize your campaigns into ad groups based on related keywords. Create engaging ads that match the user's search intent. Clear call-to-actions encourage the desired action. In addition to search engine ads, you can also use display ads. This involves displaying your image ads within websites using Google AdSense, and you can also use video ads on YouTube. While this often requires additional investment to create the ad, it can pay off if your product can be made visually appealing.

Audience targeting

Refine your target audience by specifying demographics, locations and interests. Target your ads to people who are most likely to be interested in your offer. Again, you can analyze these demographics in more detail using Google Analytics and other software to learn more about your target audience.

Test, measure and optimize

A successful campaign requires continuous optimization. Test different ad layouts, keywords and target groups. Analyze performance and adjust your strategies based on the data you gather.

By following these steps and experimenting, you can maximize the potential of Google Ads and take your business to new heights.