Website structure how important is it
A website is often nothing more than a collection of pages and articles, but how can you make the structure of these pages as up-to-date as possible? We will explain this in this blog post. Read on for all the tips we can give you!
MijnHostingPartner.nl has many thousands of websites under its care. We see a lot of different types of websites. Websites can be built with a content management system, like WordPress hosting or Umbraco hosting. They can also be built with .NET Core projects and Bootstrap templates themselves. And many other types of ways. A website structure is often seen as an afterthought to the basics. However, this is one of the most important things you should pay attention to. The following points should be considered when creating a clear website structure.
Blog and articles
A blog and dedicated articles are essential for many websites. A blog can be used to target longer keywords and keep users on the website itself for longer. A blog can also ensure that there is something to share on social media where users and visitors get value. For example, highlight your product. Convince people by comparing different services and how your service or product is better than the competition. And explain how the product or service is best used.
These little tips and tricks can be shared in many different formats in a blog post. Not just in text form. But also in the form of a video or in the form of an infographic, which is especially good for sharing via social media. In almost all cases, a blog post should be longer than 250 words. Less than that is considered thin content. And won't contribute much to overall results.
Blogs should also be written with some regularity, at the very least a monthly article should go live. And more is always better. Having fresh content will give your website a boost in organic search results within search engines like Google, DuckDuckGo or Bing.
Your blogs should get preferential treatment in your website structure because of the role they play. So make sure you have a unique link on your homepage, and preferably in every menu. The blogs themselves can then be further divided into categories. This allows you to see at a glance what the blog is about and whether it is of interest to visitors.
Fixed Website Pages
Fixed website pages can be considered the base or foundation of a website hosting. This is usually where most customers end up when they search for your business. Or it will be the second page that the visitor lands on. For example, via social media or a blog post. The home page should therefore be prominent and invite people to buy a product or convert. The other pages that can be considered fixed are the general information pages and the about us page. Make sure these pages have compelling and clear copy and images and look slick.
Products or Services Pages / Landing Pages
Products or services should have separate pages. This ensures that these pages can be used separately. And can be used that way on social media and for some advertising, for example. With a separate page for this, you can better see what works and what doesn't work on a page. And you can also do some A B testing. All this to get a better conversion rate.
Product or service pages should be easy to see from a main menu. And be placed in a highly visible location. Also make sure that these pages can be divided into categories. And make sure that a service is easy to identify and understand. Even by a layman.
Contact page and the base of a website
A contact page and an about us page are part of the base of a website. The contact page should contain all the methods to get in touch with your business or the owner of a website. The "About Us" page should contain general text that tells you about the website or business. And a reference to the contact page.
The "About Us" page is especially important when creating a website, we wrote a separate article for it that covers all the tips.
https://www.mijnhostingpartner.nl/blog/algemeen/wat-dient-er-in-je-over-ons-pagina-te-staan/
Consideration for the user
User centricity is important at all stages of website creation. In large companies and corporations, there are often entire departments dedicated to testing the user experience and implementing improvements where necessary. As the webmaster of a small company or your own personal website, you have little to no budget for this. You'll have to get a little more creative with this. Take it to the next meeting and plug your laptop into a projector and go through the entire ordering process. Or go to the various landing pages you have and try to put yourself and your colleagues in a customer's shoes. Tunnel vision is something that every webmaster has been guilty of at one time or another.
A fresh pair of eyes is therefore very important if you want to improve the user experience of a website. Involve your friends and family and give them a small list of tasks that are frequently performed on your website. See what items they found clear, and use Microsoft Clarity to replay an entire session. This way, once a year, you can take a look at what needs to be planned for the next year. And anticipate this to get the most out of each visitor.
