Website marketing for beginners

If you are just starting to set up your website and market your product or service, you may have a lot of questions. There are many ways to market your website and attract more visitors. To get started on a small budget, you can incorporate the following tips into your website marketing plan!

Websites don't stand still over the years, gone are the days of a one-page layout with some nice text and a few thousand low-quality links to it. The latest Google algorithm updates take this into account, and both the content of your website needs to be good, as well as external factors. Remember that in almost every industry there is a competitor who has tried before you. So it takes some effort to get your website and business to the top, whether it's on the various search engines or social media platforms. So let's see how you can make this happen for your website on a budget.

A website itself, the set up and the effort involved.

A website itself is of course the center of all your internet marketing efforts, setting up a website is a big part of any website marketing budget for most. However, for most, this isn't strictly necessary.

With tools like WordPress, it's easy to set up a website yourself. Chances are, the website you bought from an internet agency was also built with WordPress. WordPress makes it very easy to start a website with minimal experience, and with a little homework, a website can be created in a day. This is made possible mainly by the ability to use one theme to create the entire layout of your website in one go. Without coding. These themes are available for free, but can also be purchased from third parties for a small investment of 50 to 150 €. Of course, you should always make sure that you are dealing with a reliable theme. A theme also needs to be maintained with updates. If these are not available, your website will be at risk at some point. If you have any doubts about this, please contact us via chat or send us a ticket.

Another task when creating a website is to create the visuals, such as a logo, the images you want to use in the texts, etc. You can do this yourself or, of course, outsource it.

One of the most important parts of any website is the texts. Of course, you know best how to put your company's vision into words. But if you have problems with that, you can outsource that task as well.

Maintaining a website can also involve a large number of different activities, which of course include keeping the website's technology secure and up to date. For business owners who prefer to outsource this to experts, we have developed the Managed WordPress Hosting Packages. We'll take care of this responsibility for you.

In addition, it is important to place fresh content on a website and beyond. This can be content in many forms, which will be discussed in more detail below.

Social media marketing

Marketing on social media is becoming more important every year because a single video or post can reach large audiences. Millions of people use social media daily or multiple times a day to entertain, inform or activate. They also look to influencers when deciding on their next purchase or a new product that can solve a problem. So it's a market saturated with businesses, entrepreneurs, influencers and the neighbor on the corner. So it's not always easy to get a foothold in this space, and like everything in life, it takes consistency, quality and quantity. So think carefully about where most of your target audiences are. Is your product or line of business primarily visual, popular on platforms like Instagram? Or are they more likely to be on Twitter? The only way to find out is to do some research and join specific communities.

Once you've found your target audience, you can start advertising regularly and/or publishing lots of posts. To generate traction on both an organic and promotional basis, you can start sending traffic to your website. It varies from platform to platform what percentage of a liked post actually ends up on your website. You need to keep track of this yourself, such as with Google Analytics, so you can quickly see which platform a visitor came from.

Retain website visitors with an email list, fresh content.

More visitors to the website means more conversions (with the necessary hooks and loopholes). More visitors are important for anyone who runs a web store, keeps an informative or entertaining blog, or offers their services through a website. But how can you better retain visitors who have landed on your website? This is all about offering strong content, an interesting product or service. You can retain visitors by converting them into paying customers or getting them to join your newsletter or other club.

A newsletter or email list should be handled with care, because even one wrong email can cause you to lose a (large) portion of your subscribers. Unsubscribing from a newsletter should also be a one-click process. This is required by the various SPAM laws.

In a newsletter you can invite your customers and readers to special offers, new content on your website or other channels and praise previous content. The relationship between most webmasters and their email audience is getting closer and closer, and to stand out from the crowd, you need to nurture that relationship and make your readers feel special. And become part of an elite group so you can be the first to introduce a new product or promotion through the newsletter. Or try to spotlight readers in a specific way.

Marketing on Google

Marketing on Google can also be understood in different ways. There are actually three ways to market your website on Google. One is paid through the search network, so your website will appear in the well-known ads at the top of Google search results. The second way is through the Google Display Network, so your ad will show up on related sites or news sites, for example. And finally, there is the option to appear with your website in the natural search results.

With the first two options, you will incur a direct cost, as they work on a per-click or per-ad basis. And with the natural results, it will also cost you money, but often on an indirect basis. For example, for having a writer write the text or investing your own time. Also, natural search results on Google often take longer to bear fruit. For example, do you want visitors now for a promotion you are about to launch? Then it's often better to run an ad. The same goes for social media advertising.

Do you want to take the plunge and start your business on the Internet? MijnHostingPartner.nl is your partner for reliable and affordable hosting. So you have a solid foundation for your website. And if you want to learn more about our services, you can also take a look at our solution for a webshop or full-service website services on MijnWebdesignPartner.nl. We are ready to take you to new heights with every aspect of your online presence!