Mail contact with your customers
Most companies nowadays have their own website with accompanying hosting.If you have this, chances are that you also use your own e-mail address.
You can use this e-mail address not only to mail your customers or to send order confirmations.The mail is also an excellent way to advertise your store.
You can do this by means of newsletters but there are also alternatives.It makes more sense to approach your customers personally through an email. In this blog post we will go through how you can do that.
Personalized offers
In the mail you can make personal offers for example to regular customers based on their buying behavior.Think of giving discounts for products they might be interested in.
It is also important that you personally approach the customer.So do not start the mail with "Dear customer" but for example with "Dear Mr. Johnson".
You can also make the mail a little more personal by wording it a little more informally.You do not have to start with "Dear", it is also possible to start the mail with for example "Hello John".
Social media
In addition to emailing, it is also important that you make use of social media.You can use it perfectly for giveaways, announcements and discounts.
It is therefore advisable to mention the social media links of your company in the mail.You can thus indirectly encourage customers to follow you on social media.
Another advantage of social media is that if customers have a complaint they sometimes want to go to social media.You can still use social media to handle complaints from that customer to make them satisfied.
Ask your customers for feedback
You also want to know if you are doing it right.Therefore, it is important to ask your customers for feedback, because they can give you the best picture of this.
Based on the feedback from your customers, you can then adjust your mail campaign so it works even more effectively.It is also important that your customers do not automatically sign up for this type of campaign.
This can have the opposite effect, some people find this very annoying and do not want to have anything to do with it.
If you have any further questions on this subject you can always see if there is a chat employee present.If nobody is present in the chat room you can always send a ticket to our helpdesk.