How do I approach my customers via email?

As a company you need to be available to your customers, not only for support but also for general questions.Often these questions go through the mail, because everyone has an email address.

This makes it easy for customers to contact you by email.Often this is also done in combination with a contact form on your hosting, with this form users can easily send an email.

However, it is also important that you can reach your customers on their own email address.This way you can send them newsletters for example but also provide them with special offers.

Make sure your email address is recognized

It is important that your customers know that an email really comes from you.Therefore, always use a general email address, often this is "info@" used as an email address.

A company makes almost always use an info@ or a no-reply@ email address.This makes it easier for users to recognize emails from your own company.

It is also possible to use BIMI certificates in the future.This makes it possible to put your logo in the email address.For companies this is of course a perfect solution if you want to approach your customers.

What is a BIMI certificate?

A BIMI certificate is a certificate that makes it possible to put your company logo in emails.BIMI stands for Brand Indicators For Message Indentification and is currently under development.

It is meant to allow companies to show their company logo in the recipient's mailbox.This should make it easier for recipients to recognize emails from the company in question.

Indirectly, this also makes it easier to distinguish phishing mails from real ones.Real companies will have the logo next to their name.

If you receive an email from a so-called bank that needs your data, you can recognize it as phishing.

How do I activate a BIMI certificate?

Unfortunately this is not possible at the moment as it is still under development.Yahoo is currently performing limited tests with it.

Not only Yahoo is working on this but Google has also announced that they are interested in this.The intention is that they will carry out various tests with this in 2020.
Yahoo is already very satisfied with the tests and they report that 10% more mails are opened.

If you have any questions about this, you can always see if one of our employees is on the chat.If nobody is on the chat then you can create a ticket towards our helpdesk.