Using data analytics

The most important part of your own web store is of course your customers and potential customers.To improve your customer experience you also need to observe their behavior so you can make adjustments based on that.
Therefore it is important that you make good use of data analytics.These allow you to observe the behavior of your customers and use it to improve your website.
However, you do not need all data to improve and it is important to make choices.In this blog post we will go through how you can best use customer data.

What is important data?

Before you start collecting data it is also important to know what is important data.As a web hosting company it will not be very interesting what your customer ate this morning.
It will be a lot more important for you to know what your customer clicks on a lot on your website.If, for example, your customer often visits your website for a certain category or certain products, there is a chance that the customer might be interested in them.
You can then possibly give that customer a personal offer for this product.If the customer is still in doubt whether to buy something, then this may convince that person to buy it.

Heatmaps

Not only your customer data is important to improve their experience but also your website data.It is useful to know where on your website your customers click exactly.
If, for example, customers hardly ever click on your products but on something else, you may need to make some changes.It could be that you have placed the products in a less conspicuous place so that they look over them.
You should then investigate how you can best adapt this.Often you will also have important pages and this is also important to keep well.

Google analytics

Besides keeping track of what visitors click on, the number of visitors to your website is also important.You can then see exactly how many visitors you have had to your website and on which pages they are.
With this you also have the ability to see how much a particular file is downloaded and how often links are clicked.One of the biggest advantages you have with Google Analytics is that it is completely free.
So if you are just starting out with hosting, Google Analytics is really recommended to use.In fact, you can also run it on different cms systems like WordPress.
This makes it easy to use and is therefore preferred by most people.The disadvantage is that the rest is property of Google and therefore they also have insight on it.

Open Web Analytics

Another alternative that you can use is Open Web Analytics.This is an open source statistics program that you can easily install on your own website.
The advantage of open source is that almost everyone has insight into the code of the application and can apply changes themselves.This ensures that there are constant improvements to the application itself.
If you are a developer or a student, this can also be great fun to make your own changes and modifications.This way you can theoretically tune this program to your own wishes.
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