Google MUM update

Like many other Google updates, this one is going to shake up a lot in search results. With each Google update that is larger in size, it ensures that search results are classified differently. This can have an effect on the results of your website in the search results within Google.

Let's discuss what this update of Google will change. And how you can keep an eye on this for your websiteweb hosting. And of course score higher again. Let's begin.

What changes in the Google MUM update?

In the MUM update, a number of things are being shaken up again. With MUM, the focus this time is to make changes to the following points again to, of course, in Google's eyes, make this better for the end user. MUM is an algorithm that makes it possible for Google search results to be better displayed to users. Mum stands for Multitask Unified Model, and therefore also focuses on making search results more suitable for multiple channels of search. In addition to entering search queries within Google, there are of course multiple ways in which people interact with the search engine. For example, via Voice search using Google Home devices or simply via Android. Or searching with images that are created or already exist. MUM is already being rolled out to the Google Lens app in the coming months, which is made for using a phone's camera to recognize images. And, for example, can recognize a building simply by pointing the phone at it. And can thus tell you more about it.

The Google MUM update will ensure that the normal search results, or the standard 10 search results per query will be extended to complex results with multiple solutions to the problem or issue. It will also continue to integrate images into search results. The goal of this integration is to revolutionize how Google search is seen, and how it is dealt with. Three core tasks are addressed.

• Things to know
• Topic zoom
• Visually browsable search results

The Things to know topic comes up with several topics that may need further explanation. The example mentioned is painting with acrylics. Google mentions that there are 350 topics related to this. And here are several interpretations attached. In the things to know header or field you will find the most popular paths or websites that visitors use for this topic, and can thus be used to better get to the end goal.

Topic zoom represents zooming in on certain information that he is looking for more specifically, and how to explore further with this. It is in topic zoom to easily switch between sources, I personally expect that eventually on your website the bounce rate can be many times higher. But of course that is speculation.

Visual exploration of course occurs in some topics that ask for this, so for example Christmas decorations. You'll then be able to browse through different styles and ideas, and how to quickly search here. Leans then in the direction of Pinterest.

How all this will develop is of course the question, what position your websitehosting will take in this new form of search results, time will tell. So keep track of how your website appears in the search results and look in Google Analytics the next few months to see how your organic results will continue to look.

For the rest, little will probably change for your website, provided you meet Google's requirements and use clear and pure content that people like to read. Then your website will either score as normal or get a boost. Provided you still use a website that is not fast, not suitable for mobile, not safe or otherwise not a pleasant experience for the reader. Then this will probably have a negative effect. Do you want to know how your website can be improved based on Google conditions? Then take a look at our partner MijnWebdesignPartner.nl. Here we can guide you step by step to make your website a success in organic and paid search results! Make an appointment with us to discuss things for your company.

Publication reference: https://www.searchenginejournal.com/google-search-redesign/421415/