Google Core Update from August completed

With each Google Core Update, many website owners keep their heart set on the changes to come, since the last update it was widely reported by especially content website owners that they lost a lot of organic traffic. After the Google Core Update last month, we are hearing from multiple sources that there is a further increase. In this blog post, we want to take a closer look at the changes from the August Google Core Update and highlight the general trend.

SEO or search engine optimization

SEO or search engine optimization is a job that is never finished. As a website operator or content author, you must always stay up to date. Not only do you need to provide new content for your website, but you also need to further optimize your existing content.



In parallel, there are a number of activities that ensure that your website remains optimal for indexing by Google. After all, Google's search engine algorithm does not stand still, and each core update can give the largest search engine in the western world a good shake-up. With the last Google update, the big boys on the Internet in particular were placed at the top of many search queries, while websites such as Reddit were placed prominently for search queries that are not always relevant. Content websites that focus on providing high quality content on almost any topic imaginable were pushed down and displayed less as a result. This was noticeable in almost every industry, such as gardening, clothing, review sites and many more.

Key points of this Google Core update

During the rollout period, Google has repeatedly emphasized that the Core Updates aim to better target search results with content that provides real value and relevance to users. The company emphasized that websites that focus primarily on search engine optimization rather than helping users are more likely to have a negative impact on their rankings. To help affected websites, Google recently updated its guidelines for core algorithm updates.

This provides clearer recommendations on how to identify and fix significant ranking losses using tools such as Search Console. So the quality of your content is and will become increasingly important, especially in this time of uncertainty due to the use of AI for copywriting. So adding your own touch and expertise to every piece of content on your website remains an important milestone and will become increasingly important to help your website rank better not only today, but in the future.

Introducing Google's core updates

Algorithm changes to Google's core system take more time than interim changes, and it's best not to measure your positions and changes until Google indicates that the update has been fully rolled out.

This took almost a month this time. If you want to be kept up to date with this news, it makes sense to follow Google Search Central on social network X or on LinkedIn.

Here, posts will indicate when what is being changed and when such core updates are completed - more information that may be relevant to you as a website administrator. How did your website perform during this latest core update? Share it with us on social media!