The vertical video format is nothing new of course but it has gained popularity in recent years and especially last year with the introduction of YouTube Shorts. And existing networks like Instagram and TikTok. In this blog post we'll take a look at the pros and cons of these options and how you can use them to promote your website. Social media is used by almost everyone. The percentage of users who don't have a social media account is so small that it's often not your target audience. Vertical
Universal Analytics which has long been the standard for collecting statistics about your website is unfortunately being replaced by a new version of Google Analytics. For several months now a banner has appeared on the screen indicating that data can no longer be collected on July 23 2023. Therefore it is necessary to switch either to another statistics tool or to Google Analytics 4. In this article let's take a look at the options. The sooner you start collecting data with the new Google Universal
Google is the most widely used search engine in the Western world and often beyond. With the billions of searches performed on it Google is also integrated into the daily lives and work of many. From looking for a nice recipe for Christmas to searching for a local plumber. Google helps your find the right information. As a website hosting owner you depend in most cases for many your daily visitors from search results. Whether these are the natural results you manage to get or the ads you run. Before
It's that time again the new year is getting closer and closer and you are heading for the busiest weeks of the Christmas season with your online store? Or are you slowly preparing for the winter vacations with your company? It is advisable to plan and consider a number of things during this time. So that you can start the new year off right! Let's take a look at some of the items you can include in an annual report. And some tips that you can use in the coming year. Things that should be in your
The well-known second page of Google search results that receive less traffic will start to be rearranged. This functionality is already known on mobile search results but is now going to be rolled out to desktop results as well. With a rollout of the latest Google Helpful Content update this update has come for US and UK results. And will also be rolled out to the Netherlands with time. Let's take a look at how this fits together and what this may start to change. The unlimited scrolling of search
Developing a website by yourself is possible in several ways. If you develop a website yourself you can save a lot of costs. And pay only for a hosting package and a domain name. The only other investment you will have to make then is the time it takes to develop the website yourself. But even that can be done with a day's work. In this blog post let's take a look at the website development process. And how you can set this up. Let's get started! Hosting package and domain name An idea or business
It will sound familiar to most people: Twitter is currently going through a period of uncertainty. What exactly does this have to do with the world of web hosting and online marketing? That's what we want to cover in this blog post! Twitter is losing a lot of users Twitter has been and continues to be an important source of organic and paid traffic to your website for many. Whether you reach a lot of users here with your funny posts that get shared and liked or your ads find the right audience
Since November 2022 YouTube lets you set your own username for your YouTube channel. With this username or handle you can use your branding or brand name for your YouTube channel. This way you no longer have to rely on a random string of characters to link to your YouTube channel. This was already largely possible once you exceeded a certain number of subscribers. However it has been extended to include an @ sign and the brand name for everyone. This is an easy way to promote your website and the
Ads are an important part of any company or organization's marketing. With the right ads you can reach your target audience wherever they are. From advertising on the Google Search Network to advertising on other websites on the Display Network to advertising in the form of images or videos on services like YouTube. Now a fourth option has been added to the Google Advertising Center and we're going to explain it in more detail in this blog! Audio ads targeting podcast listeners and music. The new
