What are long-tail search terms?
There are many things and jobs you can get involved with when managing and running a website. Content production or the creation of written text, video, social media, images or audio. is a task that many businesses focus on.
. This is because this content can lead to you ranking better in the search engines and appearing for more search terms. However, if you have created content for the big search terms, you might think that this task is done. However, if you limit yourself to just the big search terms, you're missing out on a lot of opportunities. This is where long-tail search terms come into play. In this blog post, let's take a look at what exactly they are and how you can find them for your search results.
Long-tail search terms
Long-tail search terms are longer or more specific search terms that people search for on Google and other search engines, including YouTube and other social media channels, for example.
Let's take best running shoes for forest trails as an example instead of the main search terms: Best running shoes With the longer search term, you have less direct competition from other websites trying to do the same thing, and you can tailor the content specifically to the search term. So present examples of running shoes, go into other terms like trail running. And make the content inviting to read other articles on the same topic. And, of course, link to the products that you offer.
How do you find long-tail search terms?
The search for long-tail search terms often starts by looking at the content you have already written. Or what you ultimately want to be listed for. To stick with the example of running shoes: There's a lot of possible content for that. And you can create a content listing for it in every conceivable form of content. Audio, video and text are all possibilities that you can develop for this. So take stock and look at what your target audience is looking for and what they want.
There are also many examples of this in the lion's den, which can be found in the Google Search Console, but can also be displayed directly in Google Search. More specifically in the Google snippet: "Ask more"
For the search query best running shoes for forest trails alone, you will immediately see 4 follow-up questions for which you can also produce content. As soon as you expand one of the arrows or questions, you will immediately see further results and follow-up questions.
In this way, you can quickly compile a list of topics in which you as a company can present your expertise. At the bottom of the Google page you will also see the snippet: "People are also searching for" Here you will also find related questions and search terms from people who are interested. In my opinion, however, these are often less relevant search terms for the specific term.
Use AI for your research
AI or artificial intelligence is also beneficial in this research for long-tail search terms, as you can easily find out 50 related search terms that you can then decide if it is interesting to write about.
However, outsourcing the writing of this content entirely to AI is not the right tactic. Artificial intelligence can therefore be your ideal digital assistant to help you in the planning phase of your work.
Writing content for long-tail search terms
Writing content for long-tail search terms is all about deciding what format you want to do this in. For example, do you want to do this in a blog post on your website? Or would you rather do it on a dedicated page on your website.
For most longer keywords and their associated text, a blog post is the most appropriate format, but look at your website and decide which form of content is most suitable.
Internal linking of long-tail texts
Internal linking is an effective tactic that allows you to create so-called content clusters. This allows you to link content with long-tail search terms to the main search term, giving the main search term more value in the eyes of search engines. Just make sure that it is always related content, i.e. that it links to each other. In this way, you can ensure that the internal links on your website are not only good in the eyes of Google, but also for your visitors who want to read more about the same topic or see more information.
SEO or search engine optimization is an ongoing task for almost every website owner, and you need to stay on top of it to get the most out of your website.
Lay the groundwork for your website now and also create content for the long-tail search terms for long-term results that may not pay off as quickly as ads, but can help in the long run. Keep following our blog for more tips like these! And make sure your website has the right foundation with hosting from MijnHostingPartner.nl!
