Track the performance of new content

Many websites have new content on a regular basis, new articles are published and blog posts are written. Content in any form is published regularly. But how can you keep track of your website's performance? You can do this in the monthly reports. Let us explain how this works.

Content performance in general

Content is perceived differently on different websites and by different audiences, and the source can make a big difference. A blog post can also perform differently than a news article, there will always be a difference that can't always be directly measured or explained. One thing to always keep in mind is individual page views and where those visitors are coming from. This will help determine where successes are being seen and where there is room for improvement.

A website can generally be tracked in a number of ways, the most common being Google Analytics. This allows you to determine where your website visitors are coming from and how they are interacting with your website. For example, do they leave the site quickly or do they continue to click and read? You can use Google Analytics to find all this out in detail. And use it to improve your content and see what exactly is happening on your website.

It's interesting for a number of reasons to track new content when it gets the most visitors. These reasons will be discussed in more detail below.

Views on social media for new content are an important indicator of how a new post or article will be received. Posting on social media can attract visitors in a more direct way than simply posting on the website. Through social media, this is also disseminated to an audience that doesn't look at your website on a daily basis, and is picked up by visitors. You can see this traffic in Google Analytics from the social media ad and get a closer look at which social media site these visitors are coming from.

Direct views for new content are visitors who came to your website through unknown means, this can often be through social media. Or visitors who enter your website directly. This is still quite logical to determine where these visitors are coming from. You can often record the exact URL and when you publish it or mention it in another source.

Organic views for new content are visitors who come to your site through a search engine. This includes search engines like Bing, DuckDuckGo, and Yahoo. And are therefore clicks from search queries that are performed. Often the goal of many websites is to do well in this area.

Paid views are visitors that you pay for, often through a search engine or through other websites and social media. When advertising your website, you often pay per click or per impression. These views, of course, stop as soon as you stop advertising. However, this provides a direct and sure guarantee of results. And is therefore the primary method for many businesses and websites to drive traffic to their site.

Page views for new content

Page views for new content is therefore an important point to keep an eye on to see if your new content is actually being accessed. However, it can take some time for content that you want to rank in organic search results to appear. New content is often indexed quickly by Google, but it always takes a month or more to actually show up, and often even longer to land on a first page. That's assuming everything is technically and content-wise in order for that particular search term.

So always remember that new content often sits still for a while before it gets new page views.

An important element that is not active on many websites is a newsletter with the latest content. With a weekly newsletter, for example, you ensure that your content is immediately in the eye of your audience. They have already volunteered and can be turned into loyal readers with the necessary effort.

Traffic sources for new content

So, it is always important to keep an eye on the sources of traffic and you can use them for your next article to draw more attention to it. And once you see that one source is lagging behind, you can decide to stop and focus your attention on another source. Or you can leave it alone and try to improve it with the next results.

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