The identity of your website

When we talk about the identity of a website it can also be seen as the corporate identity. But what makes the house style or identity of a website? We will cover that in this blog post.

The color scheme, the overall organization, the title, the logo, the favicon. The identity or house style of a website can be a lot of parts. How do you decide on these when you are creating a new website? That can be quite a question that you may not have thought about in more detail. However, it can have a lot of impact on how visitors interact with your website and whether they know how to remember you in the mass of websites on the internet.

A corporate identity is therefore very important to have right, do you have to do this perfectly since day 1 of your website? That won't be the case. But here are some tips to get started, and if budget allows, improve.

Website logo

In most cases, a website's logo is in the top left corner of a page. This logo can be anything. From a combination of the letters of your company in a nice way. Or an image / drawing that your company or services are related to. There are a large number of ways to create a logo, or have it created.

If you have no graphic talent, and no team member who can help you with this, then we recommend in most cases that you work with a web design agency or graphic designer. This will not only save you a lot of time, but also costs. A logo that is just OK and doesn't make much of an impression cannot be compared to a beautifully designed logo by a professional.

The logo is used on the website, in the mail, on your polo shirt and on your business card. This is to ensure that every time you shake hands (or these days elbows) you have a pair of eyes on your logo. This cements the association with your company and your logo. Which is important for a lot of reasons, even outside of marketing.

Setting up a favicon for your website

A favicon comes into its own in the browsers that visitors use to navigate to your website. A favicon is important to be easily recognizable in the tabs and to invite the visitor to come back. A favicon can easily be created from your existing logo, and will have already been created for you by almost any design agency. Always make this a transparent logo, so that your logo does not look amateurish with a white or black area.

Favicons are easy to use when you put them directly into the wwwroot of your website hosting. After this they can be indexed. Also within search engines and social media.

Font

A font is important to keep the same throughout your website. This is a crucial part of your corporate identity of your website. And simply put, it looks weird if halfway through a page or text it changes to a different style. If you want a part of the text to stand out, consider using bold or a quote. Easy to select in WordPress and other Content Management Systems.

Try to use a local font when creating your website. And a font that is suitable for almost every browser. So do not use exotic fonts that are loaded externally, or are not displayable in mobile browsers, for example. You can check this by checking the header information within your website using F12.

Color scheme

The color scheme of a website can be set with most Content Management Systems in one click. Things like the colors of a title, a link and headings can then be set at once. You set this to colors that you think fit best with the rest of your website. If you have a website about water sports for example you can go for a blue color. Or a red color for BBQ websites. This is completely up to you. However, it is then advisable to stick to the main lines.

This is to maintain consistency and besides your logo also in the style can be recognized. Color schemes can be easily set in WordPress websites through the live editor. And so you can also see it directly on your website to pick the best one. You can also find various marketing studies on which colors are best to use.

Besides the mentioned tips, what else comes always standard on your website? Let us know via an email or chat! We always love to hear what standards you use on your website.