Recycling your content for more reach
Content on a website can be recycled in a number of ways to make the most of it. In this blog post, we look at the options and tactics you can use. Here's how you can make the most of every piece of content!
Posting content on social media
Blog posts or other content can often be used and deployed on social media, most people will already be doing this. However, you can also take a more elaborate approach than just posting your URL on your social networks. You can also explain the key points of the content in a separate social media post to appeal to the short attention span on these sites and make the key points clear. You can also create an attractive image of your content and use it on social media, which will help you reach even more people.
Social media is primarily a visual platform, where visually appealing posts are more likely to stand out than a layer of text. Of course, you should provide your posts with a link to your website or to the content in question. This way you invite more visitors to your website hosting.
Reusing content in video format
You can also reuse your written content in video format. By reusing a blog post in video format, you can also increase its reach by uploading it to websites such as YouTube. This will also give you access to the visitors who are already on that website.
This can also be used for tutorials and promotional materials and therefore doesn't have to be used exclusively for blog posts or other content. With a YouTube video, you can increase the reach of your channel and also convince people to read more or other information on your website. Or, of course, to buy your product directly.
Reusing content in audio format
The audio format is also more relevant than in the past thanks to the popularity of podcasts. With a podcast interview, sharing your insights in written form with an expert in the field, or by simply reading out your blog post and explaining it in a podcast, you can also regain access to the traffic that major websites or apps like Spotify have.
Not all written content lends itself to being edited into an audio format. So take a look at your most popular content and consider whether it might be interesting to present it in an audio format. You can also cover several pieces of related content in a podcast. In most cases, this is even longer and lasts around 20 minutes.
Create an ebook or whitepaper from previous content
Several related blog posts or content can also be combined into an ebook or whitepaper, which you can then offer for sale.
You can also use it as an incentive to leave an email address or get visitors to sign up for your newsletter, for example. This often involves some effort, especially if you want to offer it for sale. However, it can be a good way to make your blog profitable and not just rely on advertising revenue or affiliate programs. You can also create your own revenue stream for your hobby or personal website.
Reuse content in newsletters and direct mails
You can also leverage written content for your website traffic by condensing your interesting blogs or content into a summary and sharing it via newsletter or direct mail. This way you can reuse and promote your content, and of course you can invite your visitors to read more information in the articles.
Or even place an order for your product right away. Content marketing is a day job for many website owners and editors. With content marketing, you can bring more visitors to your website, convince, inform and challenge them. And can thus persuade your visitors to make a purchase or a conversion.
A website without content has little value in almost all cases, and it is up to you as a website operator to fill it with high-quality content. How do you mainly market your content? Let us know via social media!
