Digital marketing for your company
If you want to learn more about promoting your website and promoting your business or services, you can start by advertising and networking in various sources. But where should you start to create an action plan? In this blog post, we will explain this in more detail.
The best way to offer or market your business or services on the internet is still to have your own website with your own domain name. You can, of course, start with a social media page or similar service. However, this is often not enough, and there is little you can do about it directly. Having a website gives you the following advantages for marketing your business digitally.
Website offers more control
With a website, you have complete control over what is on the website and how it is handled. For example, it's not possible to simply pull the plug on your website. And you are not dependent on a third party. These days, a website can easily be built by you or by one of your more tech-savvy employees. With WordPress and a pre-built theme, it's easy. With just a few clicks, you can set up your website and write the content for it. For example, create a series of informational pages. How customers can get in touch with you and who your customers already are. Then you can create a landing page with an attractive offer. And then you can start advertising right away.
That's the great thing about hosting your own website. It is also possible to track the exact actions of your website visitors endlessly. You can do this by installing a tool like Google Analytics or Microsoft Clarity. This will allow you to see exactly what your visitors are doing on your website and, for example, better tailor your next advertising campaign.
A website can appear in the organic results of Google and other search networks.
A website also has the great advantage that with a little work, you can show up in search engines like Google, Bing, and DuckDuckGO. These are search engines with a total user count that can make you dizzy. And with an organic result, you're not paying per click on your ad. That takes some work and know-how. Want to learn more about how it works? Then take a look at our partner MijnWebdesignPartner.nl, where we will help you achieve your goals.
A website can be promoted in many different ways
A website, and therefore your services or business, can be promoted in many different ways. It also serves as a business card for your company. For example, with a website you can advertise on both Google's search and display networks. The largest network on the Internet. Here you have the possibility to advertise very broadly, for example in a certain region of the Netherlands or Belgium. Or you can make it very specific and select your ideal customer with their interests and more. In addition, you can also advertise on the major social networks like Facebook, Instagram and others. All these options are open to you when you create your own website for your business.
Digital marketing for beginners, where should you start?
A website can of course already be created by your business, to then start digital marketing, you have a number of options here. It is often important, or at least advisable, not to spread yourself too thin. For example, decide on a month or longer to advertise on Instagram with a very visual ad. And a period of time where a search engine like Google is fully usable. This way you can always experiment, optimize and get the most out of your digital marketing for your business or website.
Want to learn more about setting up a website, hosting a website, or growing your business online? Then take a look at one of our partners for your business. With almost every step you take on the Internet, MijnHostingPartner.nl and their partners can help you become a success story too!
