Contact and information on a website
Of course, there is a lot of information on a website, people often search for a specific topic on your website. And then they leave the website again. But it can also be that a visitor is looking for more information, wants to get in touch with you or just wants to know more. Let's take a look at how you can deal with this.
A visitor who takes the extra step to contact you or learn more about your business often wants to build a bond with a particular service or product. For example, a graphic designer might provide an introduction to their other work and education on the "About Me" page in addition to their regular logo design services. Such deeper connections or bonds are often sought by employers, of course, when entering into a longer relationship. For example, for a regular monthly service or recurring jobs. You can win over a client by explaining yourself better at such points.
Contact and About Us often go hand in hand
The page where you can put this other information is often on the contact page. On this page, you can include the standard phone number, address, and contact form. You can also choose to keep this separate and create an "About Us" page in addition to the contact page. Link to these pages together to make it clear to visitors where they can find the information they are looking for.
Introduce your business, website, or persona.
A deeper link is what a visitor is consciously or subconsciously looking for, either to make a purchase. Or simply to learn more about the company they already do business with. For service-based products, it's often a process of reaching out to an employee multiple times. You may also never need to contact the company again after the orientation phase. Many services today are designed to work without human interaction. From your mobile phone contract to your electricity and gas supply.
Hosting a website, however, can ensure that a wide group of visitors can benefit from it. Or you could create a blog where you share your latest tips and tricks about your hobby. Or you could create a web store with your own products. On the "About Us" page, this passion can be made clear and shared with your visitors and customers.
This more personal connection in this increasingly impersonal world can make the difference for many people. There's also a certain favorability factor that shouldn't be underestimated. For example, do you have a better relationship with your energy provider or the baker you see every Saturday? The same principle can be applied to a more impersonal option like a website. You do this by introducing yourself and sharing your passion for the cause.
Important not only for visitors, but also for SEO.
A contact us and about us page is important not only for visitors, but also for search engine optimization. SEO. This can make your website stand out from others because more is known about the author. And more can be found out about them. Google prefers this to an anonymous article or text, especially for some industries that require specific knowledge. Like medical advice and stock advice.
Create a contact form on your website
A contact form is easy to create on most websites, if you use a CMS you can simply install a plug-in for it. And if not, it's easy to create and configure. In our knowledge base, we've even dedicated a separate category to this topic, where you can read more about your specific requirements.
Apply these tips to your website to better serve your visitors and customers. And share your contact page with us on social media!
