Background videos on your website

Background videos on your website can be a powerful tool to keep your visitors interested and entice them to click through. It is no secret that we as humans are easily distracted by moving images. If it also addresses your product or has something to do with it, you are doing well. It has been proven by several parties that a background video on the home page helps. But how do you implement a video on your website? That's what we're going to cover in this blog post.

Background video

You can use a background video in various ways and let it respond to your visitors. But there are some ground rules you better stick to. The first rule is that you do not show the play buttons on your website to stop the video. This is because it is a video background and not the focus of the page itself. You put a video in the background to draw the initial attention, the real information is on the page itself.

The second rule you should take into account is that you let the video loop to ensure that the video seems longer than it actually is. This is to keep the video size as small as possible. It is obviously a slowing down factor on the website if you have a 1 GB video loading in the background. A slow website also results in fewer visitors and a lower score in Google. Try to load the video last and your content first. Keep the video on your hosting under 5 MB.

Do not use sound

Another important point is not to play any sound with the video. If there is one thing that is perceived as annoying, it is the unasked-for sound from a website. So make sure you do not play any sound with a video on your website. This also applies to any other videos you use. Auto Play with sound is a good reason for most browsers to invent a mute button for a specific tab.