Strong domains, what is meant by this

If you've been in the website business for a while, some terms will sound familiar: You know how website hosting is structured, you know what a content management system is, and you know where to find website files. But if you go a little further, you'll come across even more terms that you need to learn about. Strong domains can be one of them. In this blog post, you will learn what a strong domain is and how it is determined. Let's begin.

Strong domains don't necessarily refer to the name itself; each domain name can have a certain weighting. In the world of internet marketing and search engine optimization, many webmasters work to improve this. They do this by doing many different things to ensure that their domain name is given more value or authority. This helps your natural search engine ranking as one of the most important factors. So let's take a look at what that is and how exactly you can increase it.

The authority of a domain name

The authority of a domain name is determined by many different factors, but one of the most important metrics is which domains or websites link to your website. Before the Google Penguin update and subsequent updates, this was easier. With so-called SPAM bombs, a domain name could be ranked quickly and high in the search engines. Then a large number of links were ordered from all sorts of low-quality websites, which then suddenly linked to your website without any suitable content or reason.

Since Google's updates that artificially pump up a domain name, this is no longer so easy. Each link must be critically examined to see if it adds value. And if necessary, this is adjusted and rejected via Google Search Console. The authority or value of a domain name is important for your website, but also for the websites that link to you. If an inferior domain name links to you, it will have less impact than a strong domain name.

There are several parties that evaluate your domain name, some examples are listed below.

Different parties that make a calculation for this

It's not like Google is handing this to you on a silver platter, of course. Certain metrics, such as the exact process and step-by-step plan for how websites are ranked, are kept top secret by Google. This sets them apart from other search engines. If other companies also had this volume or these algorithms, there would be no reason to use Google specifically.

Certain providers that have geared their services towards making websites more available in the various search engines have their own formulas for doing this for you. These scores have different names. The most popular tools for this are from Moz.com, Ahrefs and SemRush. These three are the most popular tools for making sure your website shows up better on the map. But these are not the only options.

Once you sell a website or take a look at a website marketplace, you'll see these scores as well. The higher the score, the more the website or domain name is worth. Take it with a grain of salt, of course.

Increase that score, make your domain stronger

Now that you know your score thanks to tools from Moz, Ahrefs and SemRush, you want to know how to improve it. This can be a difficult task and requires an investment of time, money and manpower. When it comes to collecting links, or backlinks as they are officially called, from strong domains, you will find that it is not free. Any website that attracts even a little bit of attention will soon require an investment of several hundred dollars for a listing. And for websites that make this their market, it quickly adds up to thousands of euros. Website owners are no longer so keen on simply linking to another party. This can also impact their own reviews and listings.

As your website ages, you'll notice that certain SPAM links accumulate, websites that were created just to crawl the web and collect results and information. Only to be quickly forgotten afterwards. For example, as soon as you have enabled comments or posts on your WordPress website, you will find that you are flooded with messages, all set by crawlers to get low quality backlinks. A SPAM action plan for every website you have messages on is therefore highly recommended.

Publish challenging texts and invite people to share them.

The most effective method recommended nowadays to increase your domain authority is to participate in various projects. Open source projects, for example, are always looking for investors who will reward them with a backlink on their partner site. In addition, sophisticated texts on your landing pages and articles are important: the more people like them, the more they will share them on social media and eventually on regular websites. A mention from a prominent site can already help your business, blog or portfolio tremendously. So always stay up to date with the parties in your circles and always try to be proactive.

Also take a look at our subsidiary MijnWebdesignPartner.nl, we can help you with everything related to SEO. This also applies to the authority of your domain name. Contact us now and see what we can do for your business!