Acquiring new customers
No matter what kind of business you start, without customers you won't get much further. Customers give your business its raison d'être and are directly or indirectly related to it. So in most cases a business will always be looking for new customers, in fact in any business you will experience a natural process of customers coming and going. But if one party is bigger, that of going, you will still have to look for new customers.
Acquiring new customers is not a new matter and has been the same for years, though the ways have changed. We as a hosting company can help you with one part, your online presence. Let's see what ways you can get new customers for your business through online marketing.
Attract new customers with a website
With a website you can reach a large target group, with a number of visitors that has no ceiling it is possible to have website visitors immediately order their services, purchase products, et cetera. Also, a store visit on location can start with a website visit first. The possibilities of a website for your business are endless.
The website startup is a phase that many entrepreneurs have probably already created or outsourced. But for the startup there are a number of options, MijnHostingPartner.nl supports almost any way your website is made or will be made. Since we use Windows servers, there are more options than many other hosting parties. You can use WordPress, but also for example the extremely stable Content Management System Umbraco.
With son Content Management System you ensure that you do not have to go to your website developer for every little thing to edit the code. You can then simply work with an administrator system behind the website with which you can, for example, add new pages to the website. New posts or simply change a phone number on the homepage. A Content Management System or CMS makes this a piece of cake.
Once your website is created and live at the affordable hosting of MijnHostingPartner.nl you can focus on driving traffic to this website, to make a conversion take place. A conversion can of course be a purchase on your website, a newsletter subscription or contact form, or a shopping appointment. This can also mean a click on an ad even for bloggers.
However, to acquire new customers with a website, you will first need to attract visitors to that website. You do this in the following ways.
Determine target groups and then reach them
Determining target groups is a big part of making your website successful; once your target group has been found and can be addressed in the right way, you will receive visitors to your website. However, a target group is a broad and vague concept, and it is up to you as webmaster to research it. One of the easiest ways is to look at your existing visitors, with Google Analytics or other statistics tools you can find out where exactly these visitors come from and from which region. Are you suddenly receiving more traffic after you made a nice Facebook post about a certain topic? If so, you can track this in Analytics.
Different audiences are on different Social Media and channels, advertising your new clothing line will be different than touting a plumbing service. For example, where the clothing store may score on visual platforms such as Instagram, a plumbing service in a local Google search ad may be the best fit. Likewise, you can serve your target audience by location, a clothing store can ship globally at a reasonable cost, a plumber will not want work on the other side of the world, but in a city or region.
Advertising or the natural way
Of course, advertising is not the only way to acquire new customers, there is also use of natural sources of traffic. Consider word of mouth traffic. Ranking organically in both search engines and social media and sharing content. Advertising has one big advantage, however, and that is the ability to see immediate results back. Once invoices are paid from the advertising channel, your website can receive traffic. The natural ranking of a website in both search engines and on Social Media can take a long time and instead of direct investment or per click will be an investment of time. Using only time and work is also no guarantee of success, which is why many business owners turn to help with this. At MijnWebdesignPartner.nl we can help you with this.
It is always a consideration whether you focus on one or the other, with any strategy, it is important that you do not pin all your hopes on 1 item. With it gone, you will be able to deal a final blow. So with whatever you do, try to generate multiple sources of traffic. This can give you more resilience should 1 fall away.
Offline vs. Online
It is often the case that offline is pitted against online, or in other words, the focus is placed on advertising in newspapers or local associations, for example. Instead of deploying online marketing with a website. However, this is the wrong thinking, Offline and Online can in fact work together seamlessly. For example, take a look at your latest business cards you received, what is on them besides the physical location of a business? That's the website link and email address. With Virtually Every Business, a website and domain name is unavoidable.
So offline you can advertise or be active as much as online, there is advertising for your business. Perhaps your target audience sits exclusively watching television. With a website especially suited for mobile phones, you can capitalize on this. Because chances are that the cell phone is within reach.
Thus, the world of Online Marketing develops together with the marketing for physical locations. It complements each other instead of working against each other. So you acquire new customers in different ways. We hope that you also get started for your website, and if you have any questions or if we can do something more for you. You can always come online on the chat! We are happy to help.
