Direct traffic to a specific page
Often the goal of a website is to send a visitor to a specific page. But what's the best way to go about it? In this blog post, we'll go into more detail and also take a look at the structure of a landing page. Let's get started.
There are various reasons to send a visitor to a specific page, perhaps you have an important source of information on the page that you want them to read. Do you have a special offer for them on your product. Or maybe you want them to sign up to your email list. There are many reasons to attract visitors to a special page on your hosting website. In this article, we'll explain how to make the most of them.
What is a landing page?
A landing page is an important page that you can use to elicit a specific action from a user. For example, you can use this page to prominently showcase a product to draw attention to your new product. Showcase an e-book that you can use to share your information and get users on your email list. Or spotlight specific information. Like we've done in the past with summer promotions or Black Friday promotions. You can also use them for promotions and promote them on social media. This is easier than promoting a general page. It's also easier to keep track of in your stats as you keep them separate. And thus clearly visible in your results within your stats tool like Google Analytics and Microsoft Clarity.
A landing page, or the page you want to send visitors to, is therefore a powerful marketing tool to help you achieve your goals.
Sending traffic to a landing page
There are a number of tactics you can use to drive traffic to a landing page. You can also try different angles for the same action. An example of driving traffic to a landing page could be the following:
Attract traffic via social media
Attracting visitors via social media is nothing new, every business uses it to promote a promotion for example. Organic traffic from social media is an art in itself and doesn't come by accident. This is why most businesses opt for paid traffic pulling. This can be done on any social media platform to ensure your post is in the spotlight. With mixed results, of course.
Be sure to link to your landing page in this post, for logical reasons, but also to make sure your landing page image is included. And you can use your marketing tools on this page.
Attract visitors with SEO and SEA
Using SEO or search engine optimization to attract visitors to a page is also an art form and requires experience. So, invest a lot of effort in the content of that page to ensure that it ranks in the search results with your chosen keywords. And this is where you consider the factors that are important to the search engines.
SEA, or Search Engine Advertising, is serving the page on Google's display network or directly in the search results. This is often done with a dedicated landing page for the promotion or the target audience itself. And is therefore even more unpackable if you choose to do so. This is one of the most common ways to drive traffic to a website. And can therefore be used for your campaign as well. In just a few steps, you can be assured of a constant flow of traffic, provided you pay for it.
Redirect existing visitors to your landing page
There are also ways to redirect existing traffic from your website to your landing page. One common method is to place the page in a highly visible location. For example, pin it to the top of your blog posts or in the sidebar where it can be easily seen. Or promote it quite aggressively with a pop-up. Although this can often be construed negatively.
It's best to passively advertise by using links in other articles and prominently promoting the article. Or the aggressive method. Try a few things to see what works best for your target audience.
How can you measure interactions on a landing page?
You can measure interactions on a landing page using Google Analytics and Microsoft Clarity. With Microsoft Clarity, you also have access to a heat map and session replay of individual users. This information can be used to analyze your landing page and possibly improve it for next time. For example, track how many users come from where, how long they stay on the page, and whether they convert to the action you want on that page.
Both tools are easy to install by adding a piece of code to your website header or footer. After that, all you need to do is log in with your Microsoft or Google account to see all the data.
Achieve success with your website together with MijnHostingPartner.nl and MijnWebdesignPartner.nl. We can help you with everything from hosting your domain and website to the content and strategy of your website.
