The latest advertising opportunities for your website

There are a number of different options and tactics you can use to promote your website hosting and online services. Organic traffic, or traffic to your website that you don't have to pay for directly, is not enough to attract enough customers for many. Advertising is a solution to this problem, if you have the budget for it of course. In this blog post, we look at the latest opportunities that you can use in 2024 and 2025. And which ones you can use to make your website a success.

Advertising on Google

You can advertise your website on both the Google Search Network and the Display Network. Google has been the biggest player in this space for years, and it looks like you won't notice much difference in the future. After all, Google has billions of users in the western world who use it almost exclusively to visit and navigate the internet.

A place at the top of the ads with relevant search results is a must for many webmasters. The Display Network is a large network of websites where you get access to the Google AdSense network, which is displayed on all types of content websites.

With a combination of advertising on the Google Search Network and the Display Network, most businesses can achieve a positive result with an often very small budget, which they can also set themselves. For some industries, this can be a few cents per click, which can very quickly add up to euros. Industries such as insurance companies and banks can quickly require a considerable budget.

Advertising on social media channels

With the right strategy, social media channels are also still a powerful marketing tool, as people spend a lot of their free time on them. And they also search for products and services here. Similar to how other users use Google, there is already a whole category of users who research on social media channels such as Instagram, Reddit, Facebook, TikTok, YouTube and so on. One tactic that companies often use here is to sponsor influencers, for example by sponsoring a video or reviewing products.

Or by having an influencer advertise for them. Direct ads are also placed on the respective social media channel. Often with the aim of generating more followers or being forwarded directly to a landing page. Visual ads often work best here.

As the marketer of your website and your company, you need to keep up to date yourself, and channels that you do not personally use are often less suitable for this. However, this depends heavily on what your industry is and uses.

Advertising on third-party websites

It is also possible to advertise your company on third-party websites, i.e. not via a display network such as Google AdSense or Mediavine, but with a direct offer on other websites. If you see an informative website or blog that is frequently displayed for search queries that are of interest to your company, you can also contact the people behind it directly. By placing a link or banner ad here, you can drive targeted traffic to your website. However, not every website operator is open to this and you often have to do your homework.

Affiliate marketing

Affiliate marketing can also be an effective marketing tool to recommend your products or services on third-party websites and social networks. Affiliate marketing enables the placement of affiliate links on third-party websites and sources and ensures that the content website receives a kickback for each lead or purchase.

In the Netherlands, this is also known as lead generation. Please note that the infrastructure for this often needs to be in place and you often need to offer attractive percentages. You can also turn to third parties to make this possible. Awin, Partnerize and Impact are a few examples of this. There are also local Dutch parties that can make this possible.