Online business in 2022
Online business has jumped on a fast train in recent years, often being forced to continue services online due to the Corona pandemic. In 2022, we are still there, but the threat that Corona can pose to online commerce is low. Using a report from the SIDN panel, let's see how the online entrepreneur sees 2022.
The SIDN panel consists of a group of 254 entrepreneurs who were asked how they see 2022 in terms of their online services and their expectations for the year.
Focus on online presence
Search engine optimization (SEO) has always been a popular way to drive traffic to your business website because it requires no payment per click and can bear fruit over a long period of time. However, it's difficult to get the right results with search engine optimization, and for most audiences, a lot of work is required before you see results. SEO cannot be used in the same direct way as search engine or social media advertising, for example.
Continuously increasing search traffic through SEO can take your business to new heights. Would you like advice on how to do this, or would you like to outsource this task? Then you can also take a look at our partner MijnWebdesignPartner.nl, we offer various services to also make your business rise in Google search results.
A new website layout
On the priority list for 2022 is also the renewal of the layout of the website. User experience and its optimization is an important aspect for many different metrics. A better user experience on the website can lead to higher customer satisfaction, a higher conversion rate, and many other positive developments. A new website layout can also add more features or make the website more suitable for mobile devices. The year 2021 and the years leading up to it have shown that offering online services can be invaluable to any business. Whether it's a restaurant, guitar lessons or a multinational company. Online collaboration can replace the old-fashioned handshake in many situations.
New website layouts can therefore be geared more toward virtual contact or service delivery, and the trend toward working or contacting people online is increasingly encouraged. Many business owners therefore see a new website layout as a priority after improving findability in search engines. Often also better to find via Google. Because user-friendliness and speed are part of it.
Lack of staff is a concern for many
Another point the SIDN panel made is that in many circles there is a staffing shortage; there is more work than there is staff. And companies are even saying they can't take on new clients because existing orders are already too high. Staff shortages can therefore be an additional concern for many companies, especially as it also puts more pressure on existing employees. A situation that can lead to more sickness and stress, and therefore fewer customers to serve.
The main finding of the panel is that most business owners are positive about 2022, but there are also concerns, mainly related to the nationwide staff shortage. Fear of future closures is a concern for a small portion of business owners. Many entrepreneurs believe that a closure will only result in drawing more attention to the site, which is positive. Of course, every entrepreneur has their concerns and outlooks this year, how do you see this year going with your website and business? Let us know via social media! We would love to hear from you.
