DuckDuckGo in the year 2025

As search engines become increasingly complex with personalized results, countless ads and a plethora of widgets, the need for simplicity and privacy is growing among many users. DuckDuckGo has been a popular alternative to the big players such as Google and Bing for many years and has firmly established itself in the world of online search by 2025. In this blog post, we look at the latest developments around DuckDuckGo, its growing popularity and the unique benefits it offers.

Back to the basics of search results

With an impressive 3 trillion searches per month by 2025, DuckDuckGo has established itself as a major player in the world of search engines. While websites used to be primarily visited by Google, DuckDuckGo is increasingly cited as a major source of organic traffic.

The search world is evolving rapidly. AI-driven search methods and tools such as Google Gemini provide instant summaries in search results and help users find answers quickly without having to click through multiple websites. This saves time, but also means that traditional search results are displayed less and less frequently.

However, this development is a thorn in the side of many users. They do not want to rely on AI-generated answers or algorithmic pre-selection of information. This is where DuckDuckGo offers a breath of fresh air: pure, unfiltered search results without personalized manipulation or tracking.

Focus on data protection

Data protection is DuckDuckGo's top priority and is the decisive factor for many people switching to DuckDuckGo. Anyone who has ever searched Google for a vacation in Valencia has probably noticed how this search keeps coming back to you: ads for flights, hotels and attractions pop up everywhere, from Google Discover to Gmail to YouTube.

This is simply not possible with DuckDuckGo. The search engine does not store any personal data and does not pass anything on to advertisers. As DuckDuckGo itself emphasizes:

"Searching the web with DuckDuckGo Search is completely anonymous; we simply never store or share any personal information that you might associate with your searches, as explained in our strict privacy policy. For example, we do not store IP addresses or other unique identifiers in the search logs. As a result, we don't even have the ability to create search histories or data profiles for individuals. That's privacy by design.

We think that's great, and we hope you do too... but are the search results any good? Again, yes - and we're not the only ones who say so!"

Source: https://spreadprivacy.com/is-duckduckgo-a-good-search-engine/

Quality of the search results

A common argument against DuckDuckGo in the past was that its search results were less relevant than those of Google. But in 2025, we see many users complaining about the declining quality of Google searches. The most common criticisms include:

Promoting large, high-authority websites, even if they are less relevant.

Suppressing user-generated content such as Reddit discussions and niche blogs.

Displaying disjointed search results that are primarily commercially attractive.

DuckDuckGo offers an objective, clean search experience without favoring large companies or advertisers. The search engine uses its own web crawlers and external sources such as Bing and Wikipedia, which means that the results often respond surprisingly well to users' needs. In addition, DuckDuckGo offers AI functions and summaries like Google, but always with the user at the helm. This makes it easy to disable the AI summaries to customize the search experience.

Increasing visibility in analytics

It is important for website operators and marketers to know where their visitors are coming from. DuckDuckGo is appearing more and more frequently in web statistics, especially for websites targeting privacy-conscious users. This means that optimizing for DuckDuckGo is becoming increasingly relevant, both for SEO specialists and for companies that rely on organic traffic. As with other search engines, it is possible to advertise on DuckDuckGo, so there is no need to compromise here either. The ads therefore appear to a more general audience than in Google's more personalized results. The advantage, however, is that in most cases it is much cheaper to advertise on DuckDuckGo than on other search engines.

Conclusion: Why switch to DuckDuckGo?

At a time when online privacy is becoming increasingly rare, DuckDuckGo offers a secure and reliable alternative to traditional search engines. Users receive unfiltered, unmonitored search results without the risk of being tracked by advertising and tracking pixels.

Do you also see DuckDuckGo appearing more and more frequently in your hosting analyses within the natural search results? Or have you already made the switch yourself? Let us know!