Having a website comes with some responsibilities: in addition to regularly feeding the site with new content you also need to take steps in case something goes wrong. A weekly calendar entry where you spend 15 minutes on a few steps can save you years of work if the website is lost. In this blog post let's look at what these activities are. And how you can easily perform them. A website is not an immovable thing and over the years of running a website it is important to work on it. This is to
Ads are an important part of any company or organization's marketing. With the right ads you can reach your target audience wherever they are. From advertising on the Google Search Network to advertising on other websites on the Display Network to advertising in the form of images or videos on services like YouTube. Now a fourth option has been added to the Google Advertising Center and we're going to explain it in more detail in this blog! Audio ads targeting podcast listeners and music. The new
Advertisements are an integral part of the Internet. You will find ads of all shapes and sizes on almost every Web site. In fact ads are one of the most reliable ways to convert visitors to your Web site into a revenue model. Ads often don't even need to be clicked on to generate revenue already and are therefore a reliable option if your visitor numbers remain stable. For WordPress there are several ways to achieve this. By far the easiest way to do this is Google AdSense. In this blog post we
A 404 page is a page that appears as soon as a URL cannot be found on a website. This is one of the most common error messages a visitor to your website may encounter. And therefore often extended with helpful tips and articles that a visitor can use to still find the desired information. Having your own 404 page can therefore be an important asset to help your visitors directly on pages that are not working correctly. You can quickly trigger a 404 message yourself by putting a random number or
A website consists of many different pages and articles; in fact most websites consist of more than one page. In this collection of pages and different topics it is sometimes difficult not to see the forest for the trees. With a few technical steps and tools from Google itself you can see in detail what of your website has been indexed in the search engine. In this blog post let's take a look at how this works and how you can use it! Create or check sitemap.xml Many will already be familiar with
Some of the decisions you make in the early stages of your website can sometimes have long-term consequences. When you start with WordPress or another content management system you have the option of assigning all of your products or articles to a specific category. The way you do this categorization seems simple but it can affect a number of things if you don't pay attention. In this blog post we're going to look at what impact this can have. And how best to set it up to begin with. Categories
WordPress has several options in the form of plug-ins for automation and access to advanced SEO options. One of the most popular plugins for this is Yoast SEO. However this is far from the only or most suitable option for every website. In this option we'll take a look at the Smart SEO plug-in and its features. SEO what does it stand for? SEO stands for Search Engine Optimization and is an important part of managing almost any website. The organic search traffic you can get from search engines
Almost all websites have a number of txt files in the wwwroot of the installation. This can be a readme file that came with the installation an ads.txt for passing information to advertisers or a robots.txt file that ensures that the website is indexed correctly. The function of a security.txt file is to ensure that it is clear how and where to report a digital vulnerability. Often this is a security vulnerability within the application or a configuration error that allows misuse. In this article
Website maintenance is one item on the to-do list that doesn't go off anytime soon and in fact always comes back. In fact maintenance is essential for your website to keep functioning load quickly and remain safe for use by your visitors. Websites that are not maintained are doomed to fall into oblivion and become unsafe to use. Let's take a look at what all is included in website maintenance. And how you can schedule it to make sure your website stays up and running. Let's get started! Maintenance
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