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SEO for ZZP'ers: How to optimize your website for search engines. As a ZZP'er it's important to be findable online. Using having a website is essential for this but a website alone is not enough. After all you want potential customers to find your website via Search engines like Google Bing and DuckDuckGo to find you. That's why it's important for you to optimize your website for search engines or SEO (search engine Optimization). But how do you go about doing this as a self-employed person? In

If you have a website it's important to know who your target audience is. When you know your target audience you can tailor your website's content design and marketing to their needs and interests increasing the likelihood that they will return to your website and take a positive action such as buying a product or requesting a quote. In this blog post you'll learn how to determine your website's target audience! Conduct market research Conduct market research: Market research can help you learn

Social media is a powerful tool to promote your blog and reach a larger audience. But what is the best way to do that? Below some tips on how to use social media in the best way to promote your blog. promoting your blog. And thereby attract more traffic to your website towards your website! Choose the right social media platforms It is important to know which social media platforms work best for your target audience. There are countless platforms available but not every platform is equally suitable

As a website owner you want a website that is flexible and grows with you. You want to be able to add new features to your website as needed without having to have a new website built. Fortunately a CMS (content management system) provides a solution. With a CMS you can easily add new features to your website such as contact forms surveys etc. Different content management systems have their advantages and disadvantages. In this blog post we will look at content management systems in general and

Colors are an important part of your website design. They have a great impact on user experience and brand image. By choosing the right colors that match your target audience and your brand's message and using them effectively in a consistent color scheme you'll ensure a professional look and feel and a better user experience for your audience. In this blog post we take a look at the importance of colors in the world of digital marketing. Colors evoke emotions It's important to remember that colors

When you start thinking about creating a website there are a number of things to consider. In this blog post we're going to take a look at what a modern website looks like. And what points you need to keep in mind. A modern website should have various features and functions to meet the needs and expectations of the visitors and the website owner. Here are some of the important aspects that a modern website should fulfill: Speed: A modern website should load quickly. If visitors have to wait for

An SSL certificate has become increasingly important in recent years and must now be installed for almost every website. This is mainly due to the changes in data protection legislation. With the AVG a large number of websites are now required to install an SSL certificate on your website. In this blog post we'll take a look at whether this is necessary for your website and how you can do it. SSL certificate is mandatory as soon as personal data is processed For the vast majority of webmasters

A brand company or website always has a story of how it came to be. Websites are a nice way to explain your company's history and vision. This helps convert visitors into paying customers and is also a way to show that search engines like Google trust your business or brand. In this blog post we'll look at how to tell your visitors about your brand story. What is a brand story? And what exactly is your brand? A brand story is the vision behind your company or business and it can be conceived and

As a self-employed person you often rely on your website to attract new clients and promote your work. To promote this website and bottom line your services you can use a variety of avenues. In this blog post we'll look at what sources and avenues you can use as a ZZP'er to promote your website. Leverage social media channels Social media is a powerful tool that many businesses use successfully to promote their services or products. Social media can be used both at no direct cost and for a fee